GeoWorld August 2011

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Vol. 24, No. 8 1030 W. Higgins Road, Suite 230 Park Ridge, IL 60068 Integrated Content VICE PRESIDENT, GROUP PUBLISHER Jo Treadwell, EDITOR, GEOWORLD, GEOPLACE.COM AND GEOREPORT Todd Danielson, CHIEF NEWS CORRESPONDENT L. Scott Tillett GeoTec Event CONFERENCE SHOW MANAGER Katie Smith, CONFERENCE EXHIBIT SALES Jo Treadwell, Contributing Editors Peter Batty, Joseph K. Berry, Ron Bisio, Mark Dolezel, Ron Lake, Janet Jackson, Mark Reichardt, Erik Shepard, Daniel Sui, Nigel Waters, Patrick Wong Editorial Advisory Board Dan Adams TOMTOM Chris Andrews AUTODESK INC. Peter Batty UBISENSE Jack Dangermond ESRI Charles H. Drinnan EWAM ASSOCIATES Jim Farley ORACLE CORP. William D. Goran CENTER FOR THE ADVANCEMENT OF SUSTAINABILITY INNOVATIONS Connie Gurchiek TRANSCEND SPATIAL SOLUTIONS William Holland REDGIANT ANALYTICS INC. Anup Jindal RMSI Roy Kolstad NAVTEQ Ron Lake GALDOS SYSTEMS David Linden SAIC Xavier Lopez ORACLE CORP. Dale Lutz SAFE SOFTWARE Carey Mann BENTLEY SYSTEMS INC. Carl Reed OPEN GEOSPATIAL CONSORTIUM INC. Walter S. Scott DIGITALGLOBE David Sonnen IDC Mladen Stojic ERDAS INC. Production PRODUCTION DIRECTOR Mary Jo Tomei, ART DIRECTOR Kathleen Sage, List Rental, Reprint Marketing Services Cheryl Naughton, M2MEDIA360 CEO/PRESIDENT Marion Minor VICE PRESIDENT, FINANCE AND OPERATIONS Gerald Winkel VICE PRESIDENT, CIRCULATION AND COLLATERAL SERVICES Joanne Juda-Prainito PRODUCTION AND OPERATIONS DIRECTOR Mary Jo Tomei GeoWorld is published monthly by M2MEDIA360, a Bev-Al Communications Company. Authorization to photocopy items for educational, internal or personal use, or specific clients, is granted by M2MEDIA360, provided appropriate fees are paid prior to photocopying items, please contact Cheryl Naughton, M2MEDIA360 1030 W. Higgins Road, Suite 230 Park Ridge, IL 60068 Phone: (847) 720-5600 Fax: (847) 720-5601 e-mail: Web: CIRCULATION: For subscription inquiries and customer service questions please call 845-856-2229. © 2011 BY M2MEDIA360 All rights reserved. ISSN# 0897-5507 Canadian GST# 82917 9944 RT 0001 Canadian CPM #1528653 Single Copy Price U.S $8.00, Single Copy Price Canada/Mexico/Foreign $12.00 FROM THE ARCHIVES GeoWorld magazine has built a reputation as a trusted source of information with consistently forward-looking and authorita- tive content. We were the first publication to address the needs of the GIS user community, and we have enjoyed much success as the industry "found its footing" and expanded into a wide range of disciplines. We feel lucky to have served a dedicated readership for more than two decades. The content of each GeoWorld issue has been posted online at since 1996. This rich resource provides perspective on technology development and clear relevance to the challenges faced today.To highlight some of the infor- mational resources available, each issue will feature archived stories relating to that issue's cover story. Simply click on "Articles & Archives" at the top of the menu bar on, and type in a few of the key words from the fol- lowing list to find the full article on our site. BY ROSS SMITH AND RUPEN MEHTA how to make the case for September 2010 How to Make the Case for Enterprise GIS By Ross Smith and Rupen Mehta February 2010 GIS Implementation: Seven Reasons for Failure and Seven Reasons for Success By Curt Hinton and David Holdstock April 2009 A Golden Opportunity: Geospatial Technology Helps a Colorado City Maximize Resources By Quint Pertzsch 24 enterprise gis a s GIS technology has matured, more organiza- tions have begun to apply its capabilities to improve the way they manage and use geospa- tial data. However, for many businesses, GIS use has grown organically through a period of time, with the outcome being disparate, disconnected GIS "islands" implemented in departmental silos. Typically, it's sim- ply the result of each department trying to solve a business problem within its own silo. Unfortunately, such disparate approaches fail to capitalize on the benefits of scale. They prohibit data sharing and cross-functional collaboration, which could lead to improved business performance. Instead, what evolves is a large amount of duplicate and inconsistent data resulting in the creation of potentially unreliable and occasionally misleading management information, resulting in costly and incorrect business decisions. So how can one department take an enterprise approach and make the case to other departments and senior management that investing in an enterprise approach would deliver improvements in business per- formance (i.e., win the "hearts and minds")? 24 G E O W O R L D / S E P T E M B E R 2 O 1 0 BY QUINT PERTZSCH A GOLDEN OPPORTUNITY Geospatial Technology Helps a Colorado City Maximize Resources stormwater asset management and GIS. With limited resources, Golden successfully integrated GIS and stormwater asset management, showing real results with money saved, efficiency gained and business practices streamlined. The county seat of Jefferson County, Golden lies I approximately 10 miles west of Denver in the foot- hills of the Rocky Mountains. A population of 18,000 people lives in an area less than 10 square miles. The Public Works Department consists of nearly 50 employees, with one of those employees being the stormwater supervisor, while the GIS Department is made up of one person. Looking Back Prior to integrating stormwater infrastructure into a GIS, assets in the field were anyone's best guess. There wasn't a plan in place for inspecting assets such as inlets, manholes, outfalls, detention ponds or storm channels. Maintenance was done on an "as-needed" basis. Furthermore, city personnel didn't know how much stormwater activities cost to perform. There had to be a better and more efficient way to track data. The first step was to accurately locate existing and new features in the field, which was accomplished using GPS G E O W O R L D / A P R I L 2 O O 9 n tough economic times, organizations look for ways to do more with less—and do it well. The city of Golden, Colo., is no different in its approach to technology. Gathering what information could be found on old paper maps and plans, city personnel were trained to properly collect data in the field. Internal discussions determined what information was to be collected so it could easily be imported into the city's GIS. Golden had the good fortune of having a diminutive employee that would actually crawl up and down storm pipes to locate buried manholes, verify pipe size and confirm connection points. At the same time, initial asset inspections were completed, and digital pictures were taken of each feature. After collecting the data, information was imported into the city's GIS. A paper map book was designed to graphically show where all the known features were located, and updates to this map book were made frequently. Storm features then were put on an aggres- sive inspection and maintenance schedule, although all inspections at the time were done with pen and paper. With the integration into CartêGraph's StormView and WorkDirector asset-management system, seam- less integration among GIS and asset-management data became possible. Spatial and attribute data are maintained by the GIS, while historic and inspection information are maintained in the asset- management system. In addition, all activities done to any stormwater assets are tied to WorkDirector, the work-management portion of CartêGraph, so real costs can be determined. GeoWorld Services GeoWorld Online Visit GeoWorld at for online reviews, features, news, classified ads and event listings. GeoMarketplace The GeoMarketplace resource directory provides an easy means to connect with product and services vendors. Indexed listings of imagery, data, data conversion, hardware, mapping/surveying, mobile mapping, software development and Web services will appear monthly. Contact Deanna Morgan at for more information. Reprints Order custom reprints of GeoWorld columns and features on glossy magazine stock in black and white or full color, individualized with company logos, photos or advertising insertions. For reprints, please contact: Contact Cheryl Naughton by phone, 678-292-6054, fax 360-294-6054, or e-mail Advertising To advertise in GeoWorld, contact Jo Treadwell, worldwide advertising accounts manager [847-381-4621,]. Subscriptions To order a GeoWorld subscription, visit the magazine's Web site ( To report an address change or correct circulation problems, contact Customer Service [845-856-2229]. List Rental Order custom mailing lists from GeoWorld if you are looking for professionals in the geospatial industry working with GIS applications in government, utilities, education and the private sector. Contact Cheryl Naughton by phone, 678-292-6054, fax 360-294-6054, or e-mail All names are proven direct-mail responsive, and they are all selectable by title and business. One phone call will guide you toward the best list choices for your needs. 2 GEO W ORLD / A UGUST 2O11 Business Management Asset Management

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