GeoWorld August 2011

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lMaximizing a road network through efficient traffic planning is critical, even in relatively small cities such as Aalborg, Denmark. planning authorities. With broad road-network cover- age, detailed granularity and a significant sample size, historical traffic products prove to be cost-effective solutions that don't require any additional roadside equipment or field surveys. Real-time traffic products can significantly benefit a range of industries. Governments and traffic-planning agencies can reduce costs by eliminating the need to install or maintain fixed measurement systems and using the existing road network more efficiently. Fleet companies can save money by ensuring their vehicles spend less time in traffic and get to their destinations faster. Individual drivers can save time and money, mini- mize environmental impact, and enjoy a more relaxed navigation experience. And reducing traffic congestion will result in a greener environment as fewer cars are idling in traffic, reducing the global CO2 footprint. Nick Cohn is business development manager, TomTom; e-mail: is now available everywhere your schedule takes you. Available one week prior to the print version Bonus: Expanded content Page for page replica of the print version Read content instantly— no downloading required. Hot links to advertisers websites Save a Tree—every page you read online is one that didn't go through the paper mill. Sign up at Digital issue not for you? You can subscribe to either version, simply use the link below to claim your FREE 1-year subscription. Subscribe today to choose the version that fits your lifestyle iPad • Mobile • Print AUGUST 2O11 / WWW . GEOPLA CE . COM 29

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