Issue link: https://read.dmtmag.com/i/416199
www.BoatingIndustry.com 20 | Boating Industry | December 2014 GORDY'S LAKEFRONT MARINE DEALER OF THE YEAR What Gordy Whowell started on Wisconsin's Lake Geneva in 1955 as a seasonal boat ride and rental op- eration has grown since then to a diversifi ed operation including boat sales, service, storage, marina, award-win- ning restaurant and more. "What's been core throughout that has been the family," said Tom G. Whowell. "No doubt the family is a key part of our history, our tradition and our success." Along with brother Steele and sisters Rallee and Tigrr, he represents the third generation running Gordy's. Their father (and founder Gordy's son) Tom W. Whowell also still serves Gordy's as president of the dealership. Even as the company has grown, keeping that focus on family has been an important part of the Gordy's success For 60 years, family has been at the center of what makes Gordy's Lakefront Marine successful.