Issue link: https://read.dmtmag.com/i/416199
[ Top 20 ] www.BoatingIndustry.com 22 | Boating Industry | December 2014 NFP: Not For Publication KEY: Company Location # of boat brands Year founded Total employees (full time) # of locations Rank # of engine brands Average technician efficiency Average CSI score Notable achievement 1 Gordy's Lakefront Marine Inc. Fontana, Wis. 2 214 1955 2 3 94 100 Gordy's continued focus on customer service led to the dealership earn- ing its fi rst Dealer of the Year win. The dealership was honored at the 2013 Cobalt Dealer Meeting as the Central Region CSI winner and the Worldwide Best CSI for all Cobalt dealers. 2 Russell Marine LLC Alexander City, Ala. 4 55 1959 13 5 66 96.37 Russell Marine hosted the Riverfront WakeBattle to complement its Spring2Summer Wakeboard Tournament. Nautique awarded this event and Russell as the "Event of the Year." 3 Singleton Marine Group Buford, Ga. 16 197 1988 13 16 87.2 96.42 Singleton opened its Used Boat Super Center and grew used boat sales revenue and gross profi t margins. 4 The Sail & Ski Center Austin, Texas 4 80 1969 9 5 64 94.16 The Sail & Ski Center's increased focus on pre-owned and consignment/bro- kerage sales led to a large revenue increase. Through its "Wanted: Your Used Boat" landing page on the dealership's website, the dealership encouraged boat owners to approach Sail & Ski to either buy or help them sell their boats. 5 Seattle Boat Company Seattle 4 59 1984 2 4 97.35 92.6 Seattle Boat Company continued to expand its FunShare Boat Club and achieved an annual growth of 350 percent over the last two years. 6 Parks Marina Okoboji, Iowa 3 212 1983 13 7 NFP 97 Parks Marina's aggressive event scheduling increased overall sales in 2013. 7 Strong's Marine LLC Mattituck, N.Y. 4 75 1945 4 3 89.27 93.98 Strong's acquired a new marina location in 2013, adding a restaurant, a ship's store and more storage capacity to its offerings. 8 M&P Mercury Sales Ltd. Burnaby, British 4 41 1957 7 5 75 83.3 M&P continued to expand its Chinese Yacht Club in 2013. It recruited a Columbia Chinese marketing and sales coordinator who has continually promoted the boating lifestyle throughout this community. 9 Port Harbor Marine South Portland, Maine 5 89 1965 16 4 68 94 Port Harbor Marine improved technology for its salespeople and techni- cians in 2013, outfi tting the sales team with iPads and the technicians with company smart phones. 10 Buckeye Marine Bobcaygeon, Ontario 1 42 1949 7 6 85.2 82.82 Buckeye hosted a number of on- and off-water training opportunities to continue promoting all aspects of the boating lifestyle.