Boating Industry

December 2014

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[ Top 100 ] www.BoatingIndustry.com 26 | Boating Industry | December 2014 NPS: Net Promoter Score DND: Did Not Disclose KEY: Company Location # of boat brands Year founded Total employees (full time) # of locations # of engine brands Average technician efficiency Average CSI score Notable achievement Advantage Yacht Sales Newburyport, Mass. 3 11 2007 7 0 NA 94.4 Building on its successful partnership with SailTime, Advantage added new partnerships with other charter companies, growing revenue and giving its customers more options. Anglers Choice Martinsville, Va. 3 30 1994 9 6 65 92.4 Anglers Choice opened two new stores in 2013: a full sales and service facility in Lexington, N.C. and a satellite sales facility in Moneta, Va. Atwood Lake Boats, Inc. Mineral City, Ohio 3 44 1963 2 1 76.3 93.7 Atwood digitized all sales materials and implemented iPads for the sales team, coordinated with DropBox, which provides real time pricing on new and used inventory for customers while also eliminating paper waste. Austin Boats and Motors Austin, Texas 1 20 1974 7 5 63 95.4 Austin Boats and Motors successfully transitioned the business from one generation to the next after the loss of the company owner. Beauchamp Alberta Nanton, Alberta 1 22 2002 10 11 88.72 85.14 Beauchamp converted a large storage area into a fully contained and Marine & Auto Ltd working gel coat and fi berglass repair booth and hired a gel coat tech. The booth has been so successful that Beauchamp is looking into a second tech to help with the number of jobs. Boat Town Inc. Austin, Texas 1 24 1961 2 3 104 100 Boat Town added a concierge wakesurfi ng service, which allows it to (NPS) teach clients about the sport in less than an hour. Boaters Exchange Rockledge, Fla. 1 28 1997 7 8 DND 97.17 Boaters Exchange hosted a "First Tuesday Seminar Series," a monthly boating and fi shing seminar to enhance community outreach. Boats Inc. Niantic, Conn. 1 30 1959 3 1 76.92 99.55 Boats Inc. was awarded Grady-White's 2013 Golden Anchor Award, given to the No. 1 Grady-White dealer in the world for customer service. Breath's Boats & Motors Bay St. Louis, Miss. 1 12 1925 7 2 60 100 Breath's focused more marketing efforts on promoting fi nance options and grew F&I income by 194 percent. Buckeye Sports Center Inc Peninsula, Ohio 1 31 1961 9 7 68.4 96.35 Buckeye Sports Center added two new boat lines, increasing boat sale margins by 0.6 percent, and added a full time marketing director to better focus on the company website and social media efforts.

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