Boating Industry

December 2014

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[ Top 100 ] www.BoatingIndustry.com 30 | Boating Industry | December 2014 NPS: Net Promoter Score DND: Did Not Disclose KEY: Company Location # of boat brands Year founded Total employees (full time) # of locations # of engine brands Average technician efficiency Average CSI score Notable achievement Don's Marine LLC Lodi, Wis. 1 19 1936 4 7 90 95.44 Don's added a third rigging bay to meet demands for its growing boat sales and became a repair and part dealer for Minn Kota, enabling the company to service and repair Minn Kota products it sells and bring in additional service revenue. Fogarty's Lake Flower Marina Saranac Lake, N.Y. 1 32 2001 4 2 100 92.22 Fogarty's analyzed its Quickbooks methods and found areas for improvement, specifi cally with how the dealership quotes boats. It now provides a menu pricing system for customers, which has led to more effi cienct and accurate pricing. Futrell Marine Nashville, Ark. 3 35 1948 8 5 69 96.75 Due to its continued success, Futrell purchased the Heber Springs, Ark., property it had leased for four years. Gage Marine Williams Bay, Wis. 5 163 1873 6 6 85 NA Gage Marine continued work on a major renovation, creating a new showroom, restaurant, wood boat center and museum area. George's Marine & Sports Ottawa 3 48 1969 8 2 67 96.29 George's Marine opened its third location in Kingston, Ontario, gaining an on-water presence. It conducted aggressive consumer research on the demographics near its new location to understand its customers' needs. Gone Fishin' Marine Inc. Dixon, Calif. 1 21 1997 11 7 97 89.82 Gone Fishin' undertook an aggressive parts and accessories inventory audit, pulling and clearancing out any parts/accessories not sold within the last six months. Gordon Bay Marine Mactier, Ontario 4 87 1960 9 5 68.7 94.11 Gordon Bay added a Visa terminal to its parts and service counter. This allows customers to pay for their parts and service invoice upon receiving it, improving the customer experience. Hall Marine Group Lake Wylie, S.C. 6 111 1976 9 4 77.5 96.52 Hall added Yamaha boats at three locations and Nautique products at two locations, diversifying its brands. Hampton Watercraft and Marine Hampton Bays, N.Y. 2 53 1990 5 12 85 94.04 Hamptom added a new brand of stand up paddle boards by Bote Brands, which are more geared for people looking to fi sh with their paddle board. Hayes Marine Appling, Ga. 1 7 2007 3 8 63 98 Hayes Marine partned with Sea Tow to provide all new boat purchases with a one-year Gold membership to cover any diffi culties customers may have with their boat.

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