Issue link: https://read.dmtmag.com/i/416199
[ Top 100 ] www.BoatingIndustry.com 32 | Boating Industry | December 2014 NPS: Net Promoter Score DND: Did Not Disclose KEY: Company Location # of boat brands Year founded Total employees (full time) # of locations # of engine brands Average technician efficiency Average CSI score Notable achievement Hoffmaster's Marina, Inc. Woodbridge, Va. 1 11 1954 3 2 49 70 Hoffmaster's reviewed processes in its yard and implemented a new planning system. This has led to increased service sales, as well as improved communication between service, sales and parts. Irwin Marine Laconia, N.H. 5 72 1919 11 5 63.1 94.35 Irwin added Yamaha jet boats in the spring of 2013, selling out its inventory and positioning itself as the exclusive New Hampshire dealer for the brand. Jet Ski of Miami Miami 8 39 1958 5 6 70 98.19 Jet Ski of Miami picked up two new lines in 2013: Key West boats and & Fisherman's Boat Group Suzuki outboard engines. Kelly's Port Lake of the Ozarks, Mo. 2 47 1977 2 6 71.3 NA Kelly's invested $400,000 in solar panels in an effort to reduce its carbon footprint, which is saving the dealership thousands per month in electricity bills. Lake Union Sea Ray Seattle 5 65 1986 6 4 87 89.12 Lake Union Sea Ray added Striper Fishing Boats to establish a well- rounded offering to customers, matching annual sales from previous years selling similar models. Lake Viking Marine Inc. Gallatin, Mo. 1 17 1988 2 4 65 94.65 Lake Viking Marine implemented its succession plan and began making preparations for the next generation to take over the business. Laurel Marina & Dealership Bristol, Tenn. 3 23 1950 5 4 41.2 93.83 Laurel focused its sales on premium brands, based on customer desires and marketing trends, to achieve a substantial sales increase in 2013. Legend Boats Whitefi sh, Ontario 2 66 1968 1 1 90.04 93.89 Legend created a new position titled "The Oracle," dedicated to developing and training new processes to new and existing employees. This led to heavy investment in employee training across the board. Lodder's Marine Fairfi eld, Ohio 1 16 1966 5 3 57.5 96.74 Lodder's hired a sales manager in 2013, which was a role the owner served for 10 years, to keep up with increasing sales volume. Lynnhaven Marine Virginia Beach, Va. 2 49 1977 8 6 76 100 Lynnhaven invested heavily in training for its service personnel, resulting in higher profi ts in that department.