Issue link: https://read.dmtmag.com/i/416199
[ Top 100 ] www.BoatingIndustry.com December 2014 | Boating Industry | 35 NPS: Net Promoter Score DND: Did Not Disclose KEY: Company Location # of boat brands Year founded Total employees (full time) # of locations # of engine brands Average technician efficiency Average CSI score Notable achievement Paris Marine Ltd. Selwyn, Ontario 1 22 1947 5 6 76.4 90.65 Paris Marine formalized and documented a number of its policies and procedures to create universal practices across the business to all employees. Payne Marine Ltd. Pointe-au-Baril, 1 15 1961 3 2 99.5 95.89 Payne Marine partnered with ARI to overhaul its website and create a Ontario mobile version for easier customer navigation. Plantation Boat Mart and Marina Tavernier, Fla. 2 47 1996 3 4 82 92.7 Plantation added a full time lead management staff, which has signifi cantly shortened response times for new prospects who come in via online sources, improving lead identifi cation and better moving prospects through the sales cycle. Port Sandfi eld Marina Ltd. Port Sandfi eld, Ontario 1 35 1952 5 5 90 98.6 Port Sandfi eld Marina improved its successful "Dare to Compare" compaign to demonstrate differences between Sea Ray and its competitors, leadings to more sales. Rambo Marine Inc. Hazel Green, Ala. 2 27 1987 3 3 60 100 Rambo Marine's owner became a licensed insurance agent, providing additional revenue through premium commissions and renewal commissions. Rayburns Marine World Ltd. Kelowna, 2 41 1988 7 9 89 89.5 Rayburn's developed and executed an action plan to improve parts of British Columbia (NPS) its showroom, signage, uniforms, displays, boat show displays, docks, lot layout and back shop. Reed's Marine Inc. Delavan, Wis. 2 16 1952 4 2 DND 93.5 Reed's leased two additional acres next to its building, allowing it to display more boats along its busy highway location. Regal & Nautique of Orlando Orlando, Fla. 1 14 2008 3 4 83.4 95.36 Regal & Nautique of Orlando promotes the theme of "Buy Local," leveraging its two Orlando-built boat brands. Sea Ray of Cincinnati Cincinnati 2 31 1947 7 4 67 98.33 The company added the Bayliner brand to the Louisville store and sold & Sea Ray of Louisville a number of units in its fi rst year. It also added Roswell Marine Audio to the ship store and sold a high volume of product. Shipyard Marine Green Bay, Wis. 2 17 1985 8 8 52.45 89.81 Shipyard offered more water tests to entice buyers to purchase boats and offered a guaranteed buy back on certain products if the customer was unsatisfi ed.