Issue link: https://read.dmtmag.com/i/416199
[ Top 100 ] www.BoatingIndustry.com 36 | Boating Industry | December 2014 NPS: Net Promoter Score DND: Did Not Disclose KEY: Company Location # of boat brands Year founded Total employees (full time) # of locations # of engine brands Average technician efficiency Average CSI score Notable achievement Short's Marine Inc. Millsboro, Del. 1 66 1949 10 6 53.6 93.47 Short's brought on Tracker boats to streamline the amount of brands it carries, better manage inventory and increase pontoon brand offerings. Silver Spray Sports Inc. Fenton, Mich. 1 21 1981 1 1 NA 96.88 Silver Spray completed major renovations to its main on-water building and service complex, including adding new docks and landscaping. Slalom Shop Boats & Yachts Lewisville, Texas 2 36 1977 3 7 75 91.67 Slalom Shop added two new boat lines, Supra and Moomba, as they are both showing signifi cant growth in the dealership's market area. South Florida Mastercraft Boynton Beach, Fla. 1 8 2001 2 6 90 95 South Florida Mastercraft expanded its pro shop and its sales department created a successful e-commerce web store. South Shore Marine Huron, Ohio 1 41 1989 5 3 80 96.69 South Shore implemented Sales Force to help sales team members improve client follow-up and create uniform sales systems within the company. Spicer's Boat City Houghton Lake, Mich. 1 69 1964 16 3 127 87.24 Spicer's added Scarab jet boats and Glastron boats in 2013 to meet increased customer demand. Spring Brook Marina, Inc. Seneca, Ill. 2 19 1961 3 4 93 100 Spring Brook added broker representation in the Ohio market to extend its reach in Prestige Yachts sales and added more boat shows to its schedule to increase exposure. Starboard Marinas / The Harbor Branson, Mo. 4 85 1994 4 7 78 100 The Harbor developed and produced its own new retail/boat show in the Southwest Missouri market, "The Lake Life Expo," which features traditional boat show elements with other products and services that showcase the lake lifestyle. Superior Boat Repair & Sales Rancho Cordova, Calif. 2 13 2009 2 3 78 95.83 Superior purchased its building and 27,500 square feet of surrounding property to better manage rent costs and free up capital for service department expansion. The Boat Shop Tafton, Pa. 3 15 1958 5 5 87.8 100 The Boat Shop added paddleboards to its rental fl eet, increasing paddleboard sales and rental revenue.