24 Beverage Dynamics • September/October 2014
www.beveragedynamics.com
This year marks the 30th anniversary of this magazine's Adver-
tising & Promotion Awards, which celebrate and reward the
diverse range of product promotions, packaging, branding and
customer engagement developed by brands throughout the bev-
erage alcohol industry. The awards are judged by the editorial
staff of The Beverage Information Group, Beverage Dynamics'
parent company.
The winners include beer, wine and spirits brands that cre-
ated marketing and advertising campaigns reaching consumers
from April 2013 through July 2014. You'll fi nd more information
about the brands and teams behind those campaigns on the
following pages.
This year marks a major change for the awards, as we adjusted
the entry categories to refl ect where brands are spending their
marketing and advertising budgets. For the fi rst time, we included
categories for social media and mobile campaigns — and also
increased the number of digital media categories overall.
If you're a marketer or ad buyer in the beverage alcohol industry
and don't see your brand represented, be sure to check the March/
April 2015 issue of Beverage Dynamics for more information on how
to enter the 31st edition of the Advertising & Promotion Awards.
We'll continue to adjust the categories to refl ect the latest trends
— and if there's a category you'd like to see next year be sure to
let us know.
Congratulations to all of the 2014 winners!
THE BEST ADVERTISING, PROMOTIONS,
PACKAGING AND PROMOTIONAL
MATERIALS IN BEVERAGE ALCOHOL.
24 Beverage Dynamics • November/December 2014
www.beveragedynamics.com
PRINT AD FULL PAGE
FIRST PLACE
Brand: Circulo Tequila
Brand Manager:
Andres Villalobos
Agency: Brandnew!
SECOND PLACE
Brand: Rogue Ales & Spirits
Campaign: Grow Your Own
TIED THIRD
Brand: Blackheart Rum
Company: Heaven Hill
Distilleries
Marketing Director: Kate Latts
Brand Manager:
Hannah Vennoff
Agency: 10over12 Creative
Creative Director: Keith Rios
Copywriter: Keith Rios
Art Director:
Matthew Johnson
TIED THIRD
Brand: Burnett's Flavored
Vodka
Company: Heaven Hill
Distilleries
Marketing Director: Kate Latts
Brand Manager: Reid Hafer
Agency: 10over12 Creative
Creative Director: Keith Rios
Copywriter: Nick Bankhead
Art Director: Chris McGauran