StateWays Q www.stateways.com Q November/December 2014 30
Holiday
Merchandising
A selection of holiday-themed
value-added packaging and
point-of-sale materials
XAbsolut Vodka is honoring
iconic pop artist Andy Warhol by
transforming his 1986 painting
into a limited-edition 750ml
bottle. Warhol was the fi rst artist
to create original work for
Absolut, and a portion of the
profi ts will be contributed to
The Andy Warhol Foundation.
TRumChata offers up a
fl avorful holiday gift box that
includes a 750ml bottle along
with a branded thermal tumbler
that will help keep drinks the
perfect temperature no matter
the season.
WBeefeater is
offering a British-
themed gift pack,
including a 1.75L
bottle and a special
pourer/stopper
inside a translucent
package adorned
with the Union
Jack.
TJust in time for the
holidays, Dom Pérignon
unveils a product 16 years in the
making: P2 Vintage 1998.
The new entry in the Dom
Pérignon universe comes in a
sleek brushed-metal gift box.
XCampari is marking the
holidays with a trio of limited-edition
750ml bottles featuring collectible
labels. The three designs are modern
interpretations of advertising works
originally created for the Italian
apéritif by futurist artist Fortunato
Depero in the 1920s.
