Issue link: https://read.dmtmag.com/i/42376
WHY ADVERTISE WITH SPECIALTY COFFEE RETAILER? is the only audited magazine in the industry Specialty Coffee Retailer covers the business and trends of the specialty coffee industry. The monthly magazine is mailed to more than 12,500* coffee and tea retailers, coffee roasters, chain executives and store managers. Specialty Coffee Retailer provides practical information and business insight for the profitable operation of a coffeehouse, cart/ kiosk/drive-thru or teahouse. Several special supplements are published throughout the year, including an annual Buyer's Guide, a Roaster's Resource Guide and a summer Product Showcase. OUR READERS TELL US ... • 98.1% have the authority to buy, specify and recommend products and services for their business or organization • 96% read the ads in • 74% contacted an advertiser as a result of seeing an ad in • 89% purchased a product and/or service as a result of seeing an ad in • 84% say it's easier to recognize and remember company's brands or products when seen in multiple media (magazines, online e-newsletters and events) • 59% of our readers pass along their issue to 2 to 4 other key decision makers • 72% clicked on an advertiser's link after looking at an ad in digital magazine • 71% use the Internet daily or weekly to find coffee industry products and services *Source: July 2011 Specialty Coffee Retailer Readership Survey WHO RECEIVES SPECIALTY COFFEE RETAILER? CART/ KIOSK/ DRIVE- THRU SPECIALTY COFFEE RETAILER AUDIENCE Monthly Magazine: 12,500 subscribers Digital Magazine: 6,192 Subscribers (growing monthly) Specialty-Coffee.com: 80,682 monthly page views What's Brewin' (monthly e-newsletter): 6,917 Forum Members: 5,912 Trade Show Distribution: 7,820 ABOUT US MULTIMEDIA WEB & MARKETING (gift, gourmet, deli, bakery, bagel, office coffee) TEAHOUSE/ TEA ROOM 1.0% BROKER/IMPORTER/ EXPORTER/GROWER 0.7% ROASTER/ RETAILER 5.4% 4.3% 21.5% COFFEE RETAILER 55.2% COFFEEHOUSE CALENDAR RATES & SPECS CONTACTS S S p e ci a l t y C o f f S p e p e e e ci R ci a e a l t t l y C o ailer t y C o f f f f e e R e t ailer e e R e t ailer S p e ci a l t y C o f f e e R e t ailer ' s u b 6.1% COFFEE BAR 5.8% DISTRIBUTOR S p e c i al t y C of f e e R e t aile r j e c * S u o r c : e J l u y 2 0 1 1 B P A S t a t e m e n t , s t t o a u d it