Good Fruit Grower

January 2015

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Page 4 of 39 GOOD FRUIT GROWER JANUARY 1, 2015 5 509/662-6931 1261 Ringold Rd., PO Box 300 • Eltopia, WA 99330 We ship nationwide, so please call for price and availability! Time TO PLAN for 2017 and 2018 ROOTSTOCKS PAUL TVERGYAK 509-669-0689 CONTRACTS for 2015 and beyond! Custom Contracted Apple, Pear, Cherry & Peach Trees ✔TOP QUALITY ✔VIRUS TESTED ✔VERY COMPETITIVE PRICING HIGHEST QUALITY FRUIT TREES ! Call for: • TREES • ROOTSTOCK • INTERSTEMS • BENCH GRAFTS • SLEEPING EYES • ROYALTIES Tree fruit groups do well with MAP funding T ree fruit organizations fared well in 2015 funding allocations through the U.S. Department of Agriculture's Market Access Program. Ten organizations represent- ing tree fruit will receive more than $16 million of the $173 million allocated to help expand export markets. The total 2015 MAP allocations, announced in November, increased slightly from last year's allocation by about $50,000. In the Pacifi c Northwest, apple, pear, cherry, and stone fruit growers collectively will receive an increase of about 5 percent above 2014 MAP levels (more than $9.9 million), toward the costs of overseas marketing and promotional activities. The Washington Apple Commission will receive $5.1 million, up from last year's $4.5 million, the Pear Bureau Northwest will receive more than $3 million, and the Washington State Fruit Commission's allocation was increased about 20 percent from last year to total nearly $1.7 million in new MAP funding. The Northwest Wine Promotion Coalition, which represents Washington and Oregon wine producers, will receive more than $1.1 million. The Wine Institute, representing California wineries, will reap more than $7.1 million in MAP funding. California cherry, cling peach, pear, stone fruit, and prune producers will receive more than $4.8 million, while the U.S. Apple Export Council, representing apple producers outside Washington State, will receive nearly $1 million. The MAP is a partnership among U.S. agricultural trade associations, cooperatives, state and regional trade groups, and small businesses and USDA that shares the costs of building exports. The program focuses on consumer promotion in foreign countries. Participants contribute an average of more than 200 percent match for generic marketing and pro- motion activities and a dollar-for-dollar match for promotion of branded products by small businesses and cooperatives. MAP funding is designated in the Farm Bill. The past six years have been the strongest period for U.S. agricultural exports in the history of the United States, according to the USDA. Farm exports in fi scal year 2014 reached a record $152.5 billion and supported more than a million jobs in the country. Patella joins CMI marketing team D on Patella has joined the marketing team of Columbia Marketing International. Patella, who is working from his home state of Arizona, will manage key retail accounts, develop promotions, and help customers strengthen their produce categories. Patella worked for Kroger for more than 20 years in var- ious management and supervisory positions. He was most recently regional merchandiser for four Kroger divisions spanning 14 states. CMI is a grower, shipper, and packer of cherries, apples, pears, and organic tree fruits based in Wenatchee, Washington. Staff changes at Northwest Hort Council K ate Woods, legislative director for Congressman Doc Hastings in Washington D.C., has accepted a position as vice president of the Northwest Horticultural Council based in Yakima, Washington. She starts work in January after Hastings retires as Representative for Washington's 4th district at the end of the legislative session. Chris Schlect, president of the Hort Council, has also announced other staff changes. Mark Powers, formerly vice president, was promoted to executive vice president earlier this year. With the recent retirement of Debbie Carter, Laura Grundenfelder has been promoted from science policy specialist to technical issues manager. Dr. Mike Willett remains vice president of scientifi c affairs. In December, Drew Toop joined the staff as regulatory information specialist. Schlect, who plans to retire in June of 2017, said the changes are part of a succession plan in which Powers would assume the title of president. Woods grew up on a family farm at Goldendale, Washington, and earned a bachelor's degree in political science and print journalism in 2005 from American University in Washington, D.C. She began working for Hastings as an intern in 2003. Toop, who grew up in the Yakima, Washington, area, earned a bachelor's degree in English and Chinese Language and Culture from Washington State University in 2012. He has spent time in Taiwan and the People's Republic of China. His primary responsibilities are to closely monitor national and international technical documents for anything that could infl uence tree fruit trade, such as changes in maximum residue levels for pesticides by foreign governments. QUICK BITES People and industry in the news. Read more Quick Bites at ONLINE For a complete breakdown of MAP funding, go to

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