C A NA D I A N O I L H E AT IND US T RY A marketing kit for association mem-
bers who want to participate in Retire your Tank is available from the association. The kit includes consumer brochures and a counter card/poster. Homeowners are able to access program information via www. retireyourtank.ca. Together, the replacement program and
the training program are meant to improve industry and public confidence in oil heat as a modern, environmental fuel of choice for Canadian households. "It is our goal to make this program as
easy as possible for our members to imple- ment and for homeowners to participate," Yu said. "We would like as many members to participate as possible – that will allow for a greater geographic reach, as well as a more unified front from an industry standpoint." A regulation requiring that two percent
of all of Canada's production volume be biodiesel is scheduled to take effect in 2012. That doesn't mean that two percent
of heating oil in every province must be biodiesel, Noonan was at pains to point out. "As long as there's two percent across the country that's what they're looking for," he said, referring to the national government. "That [equivalent of] two percent could all be in Ontario," he said. As for the performance of such blended
fuel in cold temperatures, Noonan said, "It's a very big concern to the refineries because it's a big expense for them and they're not quite ready yet. They're trying to get it delayed. "The government doesn't want to
extend the deadline," Noonan said, "but I think it may have to if the refineries say they can't [satisfy the 2 percent require- ment] till June or whenever. "I have concerns as a fuel oil supplier
that this product could be sitting in my truck overnight while it's minus twenty- five out and we have a problem pumping that product the next day," Noonan added. "We don't have all the answers yet. "But I'm also pretty confident we'll
not see it here in Prince Edward Island in February," Noonan said. "I'm not saying we won't see it in the spring or the follow- ing year, but I think they'll concentrate in a certain area to get that two percent.
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Two percent of all the product that's sold in Canada is very, very minimal." Cleaner Heat, a marketing effort to get
the word out that fuel oil heat is cleaner and greener than it was, continues to reach a receptive audience. "There's no doubt about it," Noonan said,
"the low sulphur in the fuel gives us a lot less emissions. Also today the equipment out there that's available for heating homes with oil is so much more efficient and puts so many less emissions into the environment that there's no doubt we certainly are a cleaner heat." l FON
