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SEPTEMBER 2011 4 POSITION Will 'The Cloud' Cover Everything? By Todd Danielson 6 NEWSLINK 10 BEYOND MAPPING Assessing Wildfire Response: Jumping Right into It By Joseph Berry 12 THE "G" IN GIS Three Reasons GIS Should be Understood as Social Media By Daniel Sui 21 ADVERTISER INDEX 30 OPEN GEOSPATIAL CONNECTION Looking at Five September OGC Events in Boulder By Steven Ramage Ride the Wave Ocean Scientists Use Cloud Computing to Model Dispersion BY KYLE WILCOX AND TIFFANY C. VANCE 18 Geospatial Data Time-sensitive GeoWorld departments such as NetLink, PeopleLink, Product News and Business News now are maintained solely at the GeoPlace.com Web site. Check there often for the latest updates as they happen. The digital version of this issue contains additional coverage of this section. Visit GeoPlace.com for more information. GeoWorld (ISSN 0897-5507, USPS 023-416) is published monthly by M2MEDIA360, a Bev-Al Communications, Inc. company. 1030 W. Higgins Road, Suite 230, Park Ridge, IL 60068 USA GeoWorld is distributed free to qualified subscribers in the geospatial industry. POSTMASTER Please send change of address to: GeoWorld, PO Box 4290, Port Jervis, NY 12771 Subscription rates - one year: US $72, two years: US $128; one year Canada: $90, two years Canada: $163. All other countries, one year: $108 (includes airmail postage). Payable in U.S. funds only. Customer Service and subscription requests, please call Phone (845) 856- 2229; Fax (845) 856-5822 or subscribe online at www.geoplace. com/subscribe. Periodical postage paid at Park Ridge, IL and additional mailing offices. Collection From the Field to the Cloud BY CHRIS GERECKE 22 Happy Trails! Trekking from Data to Geo-Enabled Web Site BY BENJAMIN N. SAINSBURY AND ROBERT HICKEY 26 SEPTEMBER 2O11 / WWW . GEOPLA CE .C O M 3 Cloud Computing Where Will It Take Geotechnology? BY TINA CARY 14 FEATURES