Good Fruit Grower

January 15

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4 JANUARY 15, 2015 Good Fruit Grower www.goodfruit.com Good Fruit Grower is on Twitter and Facebook. Follow us @goodfruit grower. Like us at www.facebook.com/ goodfruitgrower. Managing Editor Casey Corr casey.corr@goodfruit.com • 509-853-3512 Editor Geraldine Warner gwarner@goodfruit.com • 509-665-3330 Associate Editors Melissa Hansen mhansen@goodfruit.com • 509-968-3922 Richard Lehnert lehnert@goodfruit.com • 616-984-6001 Advertising Manager Doug Button dbutton@goodfruit.com • 509-853-3514 Advertising Sales Rick Larsen rick@goodfruit.com • 509-853-3517 Theresa Currell theresa@goodfruit.com • 509-853-3516 Design/Production Manager Jared Johnson jared@goodfruit.com • 509-853-3513 Digital Producer TJ Mullinax tj@goodfruit.com • 509-853-3519 Design/Production Aurora Lee aurora@goodfruit.com • 509-853-3518 Circulation Maria Fernandez maria@goodfruit.com • 509-853-3515 Advisory Board Lindsay Hainstock, Denny Hayden, Steve Hoying, Jim Kelley, Desmond Layne, Jim McFerson, Ian Merwin, Todd Newhouse, Don Olmstead, Mercy Olmstead, Marvin Owings, Mark Roy, Mark Tudor, Chris Van Well, Mike Wittenbach U.S. SUBSCRIPTIONS: $35.00 per year, 3 years $75.00. CANADIAN SUBSCRIPTIONS: $55.00 per year (U.S. funds, Canadian G.S.T. included: G.S.T. Registration #135100949). SUBSCRIPTIONS OUTSIDE U.S.A. & CANADA: $100.00 per year (payment by credit card only). WASHINGTON STATE GROWER SUBSCRIPTION RATES: $2.00 per year to deciduous tree fruit growers in the state of Washington who pay assessments on commercially shipped fruit, either to the Washington State Fruit Commission or to the Washington Apple Commission. Back issues are not available. Single copies of current issues are $5.00. To subscribe, call 1-800-487-9946. Good Fruit Grower (ISSN 0046-6174) is published semi-monthly January through May, and monthly June through December, by the Washington State Fruit Commission, 105 South 18th Street, Suite 205, Yakima, WA 98901-2149. Periodical postage paid at Yakima, WA, and additional offices. Publications Mail Agreement No. 1795279. The publication of any advertisement is not to be construed as an endorsement by the Washington State Fruit Commission or Good Fruit Grower magazine of the product or service offered, unless it is specifically stated in the advertisement that there is such approval or endorsement. POSTMASTER: Send address changes to Good Fruit Grower, 105 South 18th Street, Suite 217, Yakima, WA 98901-2177. © 2015 by Good Fruit Grower Printed in U.S.A. 105 S. 18th St., #217, Yakima, WA 98901 509 ⁄ 853-3520, 1-800-487-9946, Fax 509 ⁄853-3521 E-mail: growing@goodfruit.com www.goodfruit.com Good Point 36 Remaining competitive Ignoring change puts your business at risk, explains Michael Butler of Cascadia Capital. Departments 5 In the Box 6 Quick Bites 38 Good Stuff 40 Good to Go 41 Good Deals 44 Advertiser Index 45 Classifieds 46 Last Bite Young Grower: Blake Slaybaugh On the cover Bartlett pear packing in Odell, Oregon TJ Mullinax, Good FruiT Grower, YakiMa, washinGTon On the Web ©2015 NO REPRODUCTION OR DISPLAY WITHOUT WRITTEN PERMISSION. growing with growers since 1946 46 POSTHARVEST Sign up for eFlash. Get Good Fruit Grower reports delivered right to your inbox. www.goodfruit.com/ eflash-signup. 36 Victor Wang and Philander Fan 8 "The most at risk business owner is the one who ignores market dynamics."

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