6 V I N E YA R D & W I N E RY M A N A G E M E N T S E P T - O C T 2 0 12
W W W. V W M - O N L I N E . C O M
WWW.VWM-ONLINE.COM
VinTank's Paul Mabray
helps wineries embrace
tech tools. page 82
Traditional fermenters take
a contemporary turn.
page 33
Washington state's SeVein
vineyard development
tempts buyers. page 29
SEPTEMBER - OCTOBER 2012 VOL.38 NO.5
82 Q&A: Paul Mabray
VinTank officer uses technology to connect wineries with customers.
By Thea Dwelle
87 Scene at: 2012 West Coast Wine Competition
Gloria Ferrer wins Best of Show honors at the annual contest.
COLUMNS & DEPARTMENTS
13 News in Focus
A closer look at the industry's top news headlines. By Michelle Locke
17 Uncorking PR: Develop a Nose for News
There are press releases you should never write. By Paul Wagner
21 Wine Wise Marketing: Selling More Than Wine
Gift items are important in the tasting room mix. By Elizabeth Slater
25 Market Watch: Twisted Thinking
Consumers aren't the ones resistant to screwcaps. By Tim Teichgraeber
29 Northwest Watch: SeVein = More Wine
Walla Walla parcels could ease grape shortages for buyers. By Gary Werner
33 Soil & Cellar: Fermentation Innovation
Wood, cement and clay vessels are back, with modern twists. By Remi Cohen
98 End Post: Surfing California'sThird Wave
Wineries adopt a new sales model. By Tyler Colman
10 Editor's Desk 89 Spotlight
96 Calendar 97 Advertisers Index
