6 V I N E YA R D & W I N E RY M A N A G E M E N T M A R - A P R 2 0 12
WWW.VWM-ONLINE.COM
What gets wine retailers
excited? page 23
Barrels and alternatives can
work together. page 31
Eastern vintners brave the
elements. page 27
94 10 Things to Know about Income and Tax Deductions
The rules vary for wineries vs. vineyards. By Joseph Finora Jr.
98 Scene at: Midwest Wine & Grape Conference
A pictorial recap of the annual event in St. Charles, Mo.
COLUMNS & DEPARTMENTS
12 NEWS IN FOCUS
A closer look at the industry's top news headlines. By Michelle Locke
15 UNCORKING PR: SO YOU WANT A WINE PR JOB…
It takes more than wine passion to get through the cellar door. By Paul Wagner
19 WINE WISE MARKETING: GET IT RIGHT THE FIRST TIME
Tips for hiring employees, without regrets. By Elizabeth Slater
23 MARKET WATCH: CHASING TRENDS
Wine retailers across the United States weigh in about what's selling.
By Tim Teichgraeber
27 EAST COAST WATCH: GOING TO EXTREMES
On-the-edge viticulture presents Olympian challenges. By Marguerite Thomas
31 GEAR: ALT-SHIFT
Barrel alternatives, or oak adjuncts, outperform their image. By Gary Werner
106 END POST: IF YOU TEACH A MAN TO PULL A CORK
Wine education should start early. By Tyler Colman
10 Editor's Desk 100 Spotlight
104 Calendar 105 Advertisers Index
MARCH - APRIL 2012 VOL.38 NO.2
W W W. V W M - O N L I N E . C O M
