6 V I N E YA R D & W I N E RY M A N A G E M E N T M AY - J U N E 2 0 12
W W W. V W M - O N L I N E . C O M
WWW.VWM-ONLINE.COM
Peter Mondavi Sr. discusses
decades of innovation at
Charles Krug. page 82
U.S. vintners can learn from
Australia. page 25
Wineries Unlimited brings
together the eastern wine
industry. page 86
82 Q&A: Peter Mondavi Sr.
At 97, the Vintners Hall of Famer still goes to work at Charles Krug every day.
By Virginie Boone
86 Scene at: Wineries Unlimited 2012
Pictorial highlights from our annual conference and trade show in Richmond, Va.
COLUMNS & DEPARTMENTS
13 NEWS IN FOCUS
A closer look at the industry's top news headlines. By Michelle Locke
17 UNCORKING PR: LABEL LOGIC
Information on bottles builds relationships with customers. By Paul Wagner
21 WINE WISE MARKETING: KEEPING YOUR WINE CLUB FRESH
Stay ahead of the competition with differentiation, imagination. By Elizabeth Slater
25 MARKET WATCH: EXPORT LESSONS THE U.S. CAN LEARN FROM AUSTRALIA
Promoting the middle ground between jug wines and cult wines.
By Tim Teichgraeber
30 NORTHWEST WATCH: GRAND DESIGN
Washington state rallies around its wine science center. By Gary Werner
98 END POST: NATURAL WINES
Proof is in the glass. By Tyler Colman
10 Editor's Desk 89 Spotlight
95 Calendar 96 Advertisers Index
MAY - JUNE 2012 VOL.38 NO.3
