6 V I N E YA R D & W I N E RY M A N A G E M E N T J U LY - A U G 2 0 12
W W W. V W M - O N L I N E . C O M
WWW.VWM-ONLINE.COM
An American competition
showcases the diversity of
U.S. wines. page 110
Applying foliar sprays is
a quick way to deliver
nutrients. page 38
High-altitude vineyards
yield high-quality results.
page 32
110 Scene at: The U.S. National Wine Competition
Cream sherry takes the top prize in the inaugural judging.
COLUMNS & DEPARTMENTS
13 News in Focus
A closer look at the industry's top news headlines. By Michelle Locke
17 Uncorking PR: Talk in the Tasting Room
Spokesperson training isn't limited to winery principals. By Paul Wagner
22 Wine Wise Marketing: The Right Stuff
Massage your messages to maximize marketing. By Elizabeth Slater
26 Market Watch: Restaurant Lists Gone Rogue
Trendy, 'hot' accounts are cool to mainstream wines. By Tim Teichgraeber
32 East Coast Watch: High-Spirited Vintners
Mountain-grown grapes hold promise in the East. By Marguerite Thomas
38 Soil & Cellar: Fundamentals of Foliar Fertilizers
Sprays can deliver quick, effective nutrients to hungry vines. By Remi Cohen
122 End Post: White House Cloak and Dagger
We want full disclosure for wines served at state dinners. By Tyler Colman
10 Editor's Desk
113 Spotlight
119 Calendar
120 Advertisers Index
JULY - AUGUST 2012 VOL.38 NO.4
