Issue link: https://read.dmtmag.com/i/443528
6 V I N E YA R D & W I N E RY M A N A G E M E N T | M a y - J u n e 2 0 13 w w w. v w m m e d i a . c o m 52 MANAGEMENT (cont.) Scene at: 2013 Midwest Grape & Wine Conference The Midwest wine industry gathers for the annual show in Missouri. Q&A: Jessica Altieri Wine Channel TV CEO connects with consumers. By Christopher Sawyer Scene at: 2013 International Eastern Wine Competition 21 Brix Winery 2011 Vidal Ice Wine wins the Sweepstakes award. COLUMNS & DEPARTMENTS News in Focus A closer look at the industry's top news headlines. By Michelle Locke Uncorking PR: B2B as Vital as B2C Effective campaigns target businesses as well as consumers. By Paul Wagner Wine Wise Marketing: Smart and Successful St. James Savvy marketing drives Missouri winery's growth. By Elizabeth Slater Market Watch: Bigger Not Always Better Here's what customers say about oversized bottles behind your back. By Tim Teichgraeber Northwest Watch: Wither Washington Whites? Most producers and consumers see just one color: red. By Sean P. Sullivan Soil & Cellar: Outfitting a Winery Lab Many routine analyses can be done in-house. By Remi Cohen End Post: What's the Score Now? Connecting with customers in the post-Parker era. By Tyler Colman 96 98 104 13 17 21 25 31 35 114 Vineyard & Winery Management (ISSN 1047-4951) is published bi- monthly by Vineyard & Winery Ser- vices, Inc. Business office is located at 421 E Street, Santa Rosa, CA 95404. Tel: (707) 577-7700. George Christie, president and publisher. Cover and contents are copyright protected © 2009. Unauthorized du- plication prohibited. Periodical Post- age Paid at Santa Rosa, CA and ad- ditional mailing offices. Postmaster: Please send Form 3579 to Vineyard & Winery Management, Box 14459, Santa Rosa, CA 95402-6459. ............63 ............41 ............17 ............22 Editor's Desk Spotlight Suppliers Guide: Wine Presses Calendar Advertisers Index 10 107 111 112 113 21 96 35 31