MEDIA KITS

Tobacco Retailer 2012 Media Planner

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ABOUT US OUR MAGAZINE STAFF is dedicated to the success of all tobacco retailers. We strive to be the strongest independent voice in the always-evolving tobacco retailing industry. Issues are published bi-monthly in the months of February, April, June, August, October and December. Our magazine reaches more than 15,000 cigarette/tobacco store operators, traditional tobacconists, wholesalers and distributors. Regular coverage includes industry news, products and retailing strategies to keep tobacco businesses running most efficiently and profitably. Feature article and column coverage includes topics relating to sales, marketing and operations, new products, personnel advice, cigar reviews, updates on the National Association of Tobacco Outlets and profiles of leading retailers and manufacturers. Who receives Tobacco Retailer? Tobacco Store (CTS) 63% Cigarette 13% Cigarette Tobacco Outlets (CTS) Chain Headquarters 9% Tobacco Distributors/Wholesalers 7% Convenience Store Headquarters 4% Smoke Shop Selling Cigarettes 3% Warehouse Club/Discount Department Store Selling Tobacco Products Source: Publisher sworn statement July 2011 subject to audit Our Readers Tell Us: 100% read the ads in Tobacco Retailer. 97.1% have the authority to buy, specify and recommend products and services, for their business. 82% purchased a product and/or service after reading an ad in Tobacco Retailer. On average, Tobacco Retailer readers pass along their issue to 2 to 4 other additional key decision makers. Source: July 2011 Tobacco Retailer readership survey Tobacco Retailer Audience Total Magazine Subscribers: 15,200 Interactive Digital readers: 9,567 (and growing monthly) TobaccoRetailer.com: 2,576 Monthly Visitors Trade Show Distribution: 5,800 ABOUT US AUDIENCE WEB & MARKETING EDIT CALENDAR RATES & SPECS MOBILE VIDEO CONTACT US

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