MEDIA KITS

Professional Candy Buyer 2012 Media Kit

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About US Professional Candy Buyer is packed with everyday and seasonal products, buyer/retailer/manufacturer profiles, category updates, merchandising strategies, and tremendous eye candy. The bi-monthly magazine is mailed to 13,500* candy and/or snack buyers, merchandising managers, retail store owners, and operators. We know our products and trends. Based on feedback from our 2011 readership surveys, we know we're delivering what our readers want online and in print. Our core readers—professional candy buyers—are product driven and need to know the newest seasonal and everyday products … and what's next. Reader research shows our product sections are the most- read pages in our magazine. We Mean Business. Professional Candy Buyer is an audited industry publication with 98% direct personal request circulation of 13,500* subscribers. But that's not the whole story. Professional Candy Buyer's roots go back to 1993 when the magazine was launched. Now, 18 years later, we're still excited about our print and online brands, bringing buyers and manufacturers together in unique, creative, and integrated environments. 27.6% Convenience Store Chains/ Independents Who Receives 17.9%* Independent Supermarkets/ Grocery Stores 16.1% Candy/ Specialty Stores 11% Grocery/ Supermarket Chains 7% Amusement/ Theater Concessions/ College Bookstores Our Mission Professional Candy Buyer is the independent voice of candy buyers in all channels, working to bring the best product assortments to their markets—every day and every season. It is our job to uncover and consistently deliver fresh brands, fresh voices, warming trends, and creative merchandising tactics from the trenches. 1% 2% Department/Variety/Club/ Discount Store Chains Vending Operators Drug Store Chains/Independents Grocery Wholesale/ Co-ops 2% 3% 3% 3.5% 5.9% Candy/Snack Wholesalers Candy Manufacturers or Importers Brokers/Others Allied to Candy & Snack Category Source: Publishers Sworn Statement July 2011 - subject to audit. ABOUT US AUDIENCE EDITORIAL CALENDAR PRINT RATES & SPECS ONLINE SPECS MOBILE & VIDEO MARKETING CONTACTS Pr of essional Candy Buy er?

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