Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.
Issue link: https://read.dmtmag.com/i/446939
Brand SPOTLIGHT www.beveragedynamics.com January/February 2015 • Beverage Dynamics 13 BUD LIGHT ANNOUNCES SUPER BOWL PLANS Over the past few years, Bud Light has taken over cruise ships, hotels and even an entire town. For its next act, the Offi cial Beer Sponsor of the NFL will create the ultimate #UpForWhatever experience at Super Bowl XLIX: Bud Light House of Whatever. As a continuation of the brand's "Perfect Beer for Whatever Happens" creative campaign, which was introduced at Super Bowl XLVIII and continued with this summer's Whatever, USA, event, Bud Light is bringing the fi rst-ever House of Whatever to Super Bowl XLIX, featuring three days of unforgettable par- ties, amazing concerts and one-of-a-kind activities. Just like Whatever, USA, the House of Whatever will reward consum- ers 21 and older who prove they are truly up for whatever happens next. KAHLÚA TEAMS WITH A BEAUTIFUL MESS Kahlúa, the rum and coffee liqueur, has joined forces with Elsie Larson and Emma Chapman of "A Beautiful Mess" to outfi t consumers with the tricks and treats they need to be hostess with the mostest this season. From party décor and invitations to cocktails and garnish, Elsie and Emma will be offering Kahlúa fans exclusive entertaining tips and recipes throughout the season at www.KahluaHoliday.com. Elsie Larson and Emma Chapman, the cofounders and creative geniuses behind "A Beautiful Mess," will be taking Kahlúa cocktails and revamping traditional hosting tips to showcase how the versatility of Kahlúa can take entertaining to a new level. Bärenjäger Honey Liqueur was an offi cial sponsor of the 2014 Just for Men World Beard and Moustache Championships held in Port- land, Oregon on Oct. 25. Held at Keller Au- ditorium in downtown Portland, hundreds of the world's best beardsmen competed in front of a panel of distinguished judges charged with the responsibility of choosing the best of the best in the most entertaining and creative competition to hit the Northwest. Contestants competed for the gold in one of 18 different categories ranging from delicate Dali moustaches to gravity-defying Full Beard Freestyles and medal-worthy Mutton Chops. This competition repre- sented a full spectrum of beard and mustache art. Made in Germany, Bärenjäger is the original honey liqueur for original people, making it an ideal fi t for this unique competition where thousands of beard enthu- siasts had the opportunity to taste the subtly sweet, spicy and herb edged product. BÄRENJÄGER HONORS TOP BEARDSMEN BEAM UNVEILS CRAFT SERIES Jim Beam Signature Craft Quarter Cask is the third edition from the Jim Beam Signature Craft line and second limited-edition expression. This full-bodied Kentucky Straight Bourbon is bot- tled at 86 proof, starts with premium Jim Beam Bourbon aged at least fi ve years and is fi nished with a variety of fi ne quarter cask bourbons, and all aged at least four years in smaller barrels. By building on a base of mature liquid and fi nishing it with quarter cask aged liquid, the dis- tillers at Jim Beam were able to craft just the right balance of rich vanillas of a mature bourbon profi le and the extra oak notes of the quarter cask bourbon. Jim Beam Harvest Bourbon Collection is a series of six hand-crafted bourbons that celebrate the distinctive tastes imparted by the distillation of different grains. More than 11 years of aging have brought out the nuances of these unique ingredients to create some of the rarest, most unique whiskey expressions to ever leave a Jim Beam rackhouse, according to the company. The fi rst two grain representations – Soft Red Wheat and Brown Rice – were released in extremely small quantities beginning in September. The four remaining expressions – Whole Rolled Oat, Triticale, High Rye and Six Row Barley – will be released with limited quantity throughout 2015.