MEDIA KITS

Fuel Oil News 2012 Media Guide

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Why Advertise with Fuel Oil News? T he home heating oil industry has a long and proud history, and Fuel Oil News has been there supporting it since 1935. It is an industry that has faced many challenges during that time. In its 77th Fuel Oil News works hard to educate our management-level readers about the range of issues and practical solutions offered to keep their business moving ahead. Fuel Oil News is there from oil policy issues in Washington; to regional and state legislation; to service and operational guidance; and, of course, ample coverage of the products and services that impact efficiency and profitability. Fuel Oil News Audience Monthly Magazine 15,000 Subscribers 6,719 receiving digital edition & growing monthly FuelOilNews.com 3,279 Monthly Unique Visitors FON Connects 24/7 1,112 Members • 93.3% have the authority to buy and recommend products and services. • 91.5% read the ads in Fuel Oil News. • 70.3% have purchased a product or service as a result of seeing an ad in Fuel Oil News. • Year after year, 76% of our readers renew their subscription. • On average, Fuel Oil News subscribers pass their issues along to three other industry professionals, extending your advertising reach to 60,800 readers. Source: May 2011 Fuel Oil News Readership Survey 8.9% 6.1% Trade Show Distribution 4,400 year, Fuel Oil News is doing more than just holding our ground with initiatives focused on appliance efficiency, green solutions and customer choice. Fuel Oil News finds its way into the hands of decision makers, with its 98 percent request audited cir- culation of 15,000. 94% of the 15,000 Fuel Oil News subscribers hold upper-management titles (President, VP, Owner or CEO). Research and Government/ Industry Associations/Utilities and Other Companies Allied to the Field Manufacturers or Manufacturers Sales Reps: Oil Heating & Air Conditioning Equipment, Solar Systems and Accessory Products 3.2% Wholesale Heating Equipment Distributors 69.2% 12.6% Heating Air Conditioning/ Plumbing Installation & Service Contractors Fuel Oil Dealers & Distributors and/or Oil Heating Equipment Dealers Membership applied for 7/1/2010 About Us | Calendar | Rates & Specs | Web & Marketing | Multimedia | Contact Us

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