Boating Industry

January 2015

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www.BoatingIndustry.com 22 | Boating Industry | January 2015 e ven though boat sales bottomed out in 2011, even though the boating industry has continued to grow since then, the last couple of years have been ones of what can best be described as cautious optimism. But with an improving economy, and another year of robust boat sales growth, that optimism is being replaced by confi dence that the recovery is here to stay. "My message is 'We're back,'" said Thom Dammrich, president of the National Marine Manufacturers Association. NMMA is projecting that new boat sales will be up at least 8 percent in 2014 from 2013 when all is said and done, Dammrich said. That's after a 2.2 percent increase in units sold from 2012 to 2013 – and 11 percent jump in retail sales – according to NMMA fi gures. FROM OPTIMISM TO CONFIDENCE BY JONATHAN SWEET

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