Issue link: https://read.dmtmag.com/i/459238
Volume 78 | Number 1 CONTENTS Boating Industry www.BoatingIndustry.com 4 | Boating Industry | January 2015 2015 INDUSTRY OUTLOOK Marine industry moves from optimism to confi dence 22 At The Helm 6| YOUR NEW YEAR'S RESOLUTION Strategies for Growth 58| MAXIMIZING ROI IN THE OFF SEASON EDITORIAL COLUMNS TOP 100 GALA Pictures and highlights from the 10th annual salute to the top dealers in North America CHALLENGES & SOLUTIONS FOR 2015 Industry leaders share what they see as the top challenges for this year … and their solutions MARKET TRENDS: STERNDRIVES Volvo Penta and Mercury are taking different paths to innovation MARKET FOCUS: BOAT CLUBS AND BOAT SHARING Several companies are working to fi nd new ways to bring consumers into boating FEATURES 14 28 32 38 Boating Industry INTELLIGENCE YOU CAN PROFIT FROM J A N U A R Y 2 0 1 5 | w w w . B o a t i n g I n d u s t r y . c o m | $ 1 0 . 0 0 Challenges & solutions for the year ahead MARKET TRENDS: STERNDRIVES + ALSO IN THIS ISSUE Q&A WITH CORRECT CRAFT'S BILL YEARGIN 38 32 14