Boating Industry

January 2015

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January 2015 | Boating Industry | 31 [ 2015 Challenges & Solutions ] www.BoatingIndustry.com the current trajectory for both fi sh stocks and fi shing bans it does not look good long term for companies who depend on salt water fi shing. Changing demographics – We have spoken about this ad nauseam for years at our industry conferences but I am not sure we are really doing much. From a more positive perspective, the United States is poised to have a signifi cant energy wind- fall over the next few years and should become the world's largest producer of energy. I hope we have the collective foresight to export this new energy in the form of manufactured goods! DARREN PLYMALE, general manager, Galati Yacht Sales Galati Yacht Sales is very excited for 2015 and believes there are so many positive key economic indicators playing in our industries favor for having another excellent year follow- ing a wonderful 2014. If there were a challenge facing our indus- try for 2015, it would be competing with other recreational industries for the consumers' dis- cretionary dollars. This will require our industry to out perform other competing industries at all touch points with the consumer. This means our sales teams need to exceed the consumers' expectations in all aspects of the sales process, our customer support teams must take care of them following the sale, and we must create op- portunities for the consumer to enjoy events and promotions allowing them to spend time on the water with other like minded boating enthusiast. We have an incredible opportunity to grow our businesses in 2015. We must work together as an industry in providing the consumer a superior experience on the water. COMING TO A LOCATION NEAR YOU! Call (315-692-4533) or email (liz@mraa.com) Liz Walz for more information. January 14 | Brockton, MA with the Massachusetts Marine Trades Association and Rhode Island Marine Trades Association January 22 | Syracuse, NY with the Boating Industries Association of Upstate New York March TBD | Minneapolis, MN With an educational line-up designed to make an even bigger impact on your business, Marine Retail University is back for another round of one-day events. Find an MRU near you and save the date! More events to be added soon. MARINE RETAIL UNIVERSITY

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