Boating Industry

February 2015

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www.BoatingIndustry.com February 2015 | Boating Industry | 3 Volume 78 | Number 2 CONTENTS Boating Industry ALL IN THE FAMILY How marine businesses manage relationships and plan for the future ON THE COVER: Photo courtesy of Vallely Marine 16 At The Helm 6| EMBRACING THE SOCIAL Strategies for Growth 50| MOVING THE NEEDLE EDITORIAL COLUMNS BUILDING PROFITS THROUGH EXPORTS For a number of American companies, the key to growth lies in expanding through export SOCIAL MEDIA THAT SELLS Social media strategies that deliver great ROI MARKET TRENDS: OFFSHORE FISHING Offshore fi shing boats become more versatile as segment sales climb PRODUCT FOCUS: CLEANERS, WAXES & POLISHES Dealers, marinas can grow business with new products FEATURES 24 30 36 44 Boating Industry INTELLIGENCE YOU CAN PROFIT FROM F E B R U A R Y 2 015 | w w w . B o a t i n g I n d u s t r y . c o m | $ 1 0 . 0 0 all in the How marine businesses balance family and business all in the How marine businesses balance family and business family Q&A WITH MERCURY'S JOHN PFEIFER SOCIAL MEDIA THAT SELLS MARKET TRENDS: OFFSHORE FISHING 36 9 16

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