Issue link: https://read.dmtmag.com/i/459961
CONTENTS Boating Industry www.BoatingIndustry.com 4 | Boating Industry | February 2015 FOLLOW US ON: 8| ENTRIES NOW OPEN FOR 2015 TOP PRODUCTS AWARDS 8| HOT SPOTS Detroit, New Hampshire lead in sterndrive growth 9| SAME-STORE SALES REPORT December sales grew 24.7 percent 9| SEARCH SCORECARD Data shows growth in mobile devices 9| INDUSTRY NEWS Updates from Yamaha, Mercury, Sea Ray and more 10| KEY PERFORMANCE INDICATORS Benchmark your performance against fi ve key indicators 48| PRODUCTS & SERVICES New products from Axis, Ranger, DockMaster and more DEPARTMENTS Launch Q&A 12| JOHN PFEIFER, PRESIDENT, MERCURY MARINE Product Roundup 46| DOCKS & ACCESSORIES A look at some of the latest products THIS ICON IDENTIFIES ARTICLES BASED ON EXCLUSIVE MARKET DATA .com twitter.com/boatingindustry Plus.google.com/+BoatingIndustry facebook.com/BImag YouTube.com/BoatingIndustry ONLINE THIS MONTH EXPERTS IN THIS ISSUE Larry Russo President, Russo Marine p. 16 Lauren de Vlaming Social media man- ager, Dominion Marine Media p. 30 Joan Maxwell President, Regulator Marine p. 36 SIGN UP FOR FREE ENEWS Want to keep updated on the latest industry news? Be sure to sign up for Boating Industry's free enews to keep up to date. 2015 TOP 100 DIGITAL APPLICATION This year's online Top 100 application is now available. The easy online process allows you to work on the appli- cation, save it and return to it as much as needed. Applica- tions are due June 22, but why wait until the busy season to work on it? Go to BoatingIndustry.com/top-100/application for more information or to apply. UPTON: GET TO WORK ON YOUR BUSINESS RESOLUTIONS In a recent blog post, associate editor Nicholas Upton writes about the importance of making a resolution to improve in your business for 2015 … and offers some ideas. "Now that the New Year's hangover has worn off and we're all getting used to writing 2015, it's high time to get to work on those resolutions. "Making a business resolution might seem redundant on top of business goals, budgets and other objectives. But having a resolution in mind can help you rethink routine business duties." Read more at BoatingIndustry.com/blogs