Boating Industry

February 2015

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LAUNCH www.BoatingIndustry.com February 2015 | Boating Industry | 9 SEARCH SCORECARD Dominion Marine Media collects data via its Boat Trader, boats.com and YachtWorld websites, which average more than 4 million unique visitors per month. In this issue, we provide a look at trends in the mix of device types used by site visitors over the last 24 months, measured in percentages of unique monthly visitors. For more information, visit dominionmarinemedia.com. SAME-STORE SALES REPORT December same-store sales grew 24.7 percent from the previous year. Parts, service and sales were all up, with sales leading the way at 31.2 percent year-over-year. Service followed behind with a 20.4 percent increase, while parts were up 2.1 percent. For all departments, dealers using Lightspeed by CDK Global Recreation saw a 24.7 percent increase. Parts Service Department Department Major Units Overall 2.1% 20.4% 31.2% For more information on this report and other industry data, go to cdkglobalrecreation.com/dataservices 24.7% DEVICE TYPE MIX BY UNIQUE VISITORS 0% 20% 40% 60% 80% 100% Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov 2013 2014 DMM Device Type Mix By Unique Visitors 26% 36% 31% 44% 41% Tablet Mobile Phone Desktop MIAMI VOTE CLEARS WAY FOR NEW BOAT SHOW HOME The city of Miami has approved a plan to spend up to $16 million on the grounds out- side the Miami Marine Stadium, clearing the way for the Miami International Boat Show to relocate there in 2016 and 2017. The funds will pay for improvements to a 15-acre area outside the waterfront stadium, including seven undeveloped acres that will be paved, lined with utilities and covered with artificial turf. The plan doesn't include any funding for renovation of the stadium itself, which has been closed since 1992. The deal also calls for the show to pay the city $1.1 million per year in rent plus half of net concessions and parking sales from the show. The show first announced plans to move in November in conjunction with a larger renovation project lead by a non-profit group, the Friends of Miami Marine Stadium. The city of Miami rejected the non-profit's plans in December, but officials at the Na- tional Marine Manufacturers Association remained optimistic they could still move the show to the area surrounding the stadium. The show was forced to relocate because of renovation plans at its current home at the Miami Beach Convention Center in 2016 and 2017. "The City Commission's approval was the final step in creating a new location for the world's premier boat show beginning in 2016. In 2016, the Miami International Boat Show will mark 75 years in Miami, and I'm not sure there's a better way to commemo- rate the significance of this historic annual tradition than by bringing the show to Miami Marine Stadium Park, uniting two of Miami's most celebrated boating destinations," NMMA President Thom Dammrich said in a statement. "With its deep water basin, plentiful water access, availability and ease of parking, transient dockage, and water taxis, Miami Marine Stadium Park will add a new level of excitement to the boat show, while paving the way for the restoration of one of the City's treasured public lands." TOHATSU ANNOUNCES DISCONTINUATION OF NISSAN OUTBOARDS Tohatsu America Corp. announced that Nissan Marine Co. Ltd. of Japan will discontinue certain segments of their marine business, including the production of the Nissan Marine brand of outboard engines. Due to the declining Japanese market demand for pleasure boats, which is Nissan INDUSTRY NEWS

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