Issue link: https://read.dmtmag.com/i/46651
About the StateWays Reader and YOUR Potential Buyer A recent survey of StateWays readers have the following to say about StateWays: 78.7% participate in decisions to buy, list or recommend acquisition of beverage alcohol products in their state or control jurisdiction, or for a store that they manage. 96.1% say StateWays magazine reaches the decision maker in their company, board and commission. 82.4% used the ideas found in the articles of StateWays to aid in running and growing their business. 82.1% saved the issue for future references. 96.3% read the ads in StateWays. 92.7% find it easier to recognize or remember a company's brand/ products when they see messages in multiple media. 82.0% have purchased a product after seeing the ad in StateWays. 74.0% have pass their issue of StateWays to at least 3-4 colleagues. 90.0% state that StateWays magazine is extremely informative to their job responsibility. 82.6% state that StateWays magazine influences them to try new products and generate new ideas. Source: July 2011 Readership Survey StateWays Audience: Magazine 8200 subscribers with 3,987 digital readers and growing www.stateways.com Mobile Site eNewsletters Only National Magazine Dedicated Exclusively to the Control States. Published six times annually, StateWays is the only national beverage merchandising magazine devoted to the Control States, which control a $20 billion wine and spirits market. StateWays is requested by 8,500 commissioners, administrators, buyers, merchandisers and retail operators, in a distribution system that accounts for nearly 25% of total U.S. distilled spirits and 23% of total wine sales. • StateWays reaches the key decision makers across all Control States markets. • For more than 26 years, StateWays has been recognized as the authority by Control State executives. • StateWays influence the Control State lisitng committees as to brand viability and investment commitment. • StateWays advertisers reach the individual liquor stores, including state (owned and operated), agency outlets, private licensed (off- premise) and SDD (Specialty Designated Distribution) stores all carrying various combinations of spirits and wine (varies by state) whose managers have considerable in-store stocking flexibility. • StateWays keeps Control State managers and officials aware of emerging popular products and category trends. • High pass along benefit—StateWays reaches more than 34,000 readers based on an average 3x pass along rate. 41,121 montlhy page views 10,775 monthly page views 4,372 subscribers AUDIENCE MULTIMEDIA EDIT CALENDAR RATES & SPECS ONLINE MOBILE CONTACT US