Boating Industry

March 2015

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Volume 78 | Number 3 CONTENTS Boating Industry www.BoatingIndustry.com 4 | Boating Industry | March 2015 17 STRATEGIES OF A SERVICE SUPERHERO Service is a people-centric department at its heart, and customer service is the heartbeat. 20 At The Helm 6| INDUSTRY OUTREACH MATTERS Strategies for Growth 50| THE BRUTAL FACTS EDITORIAL COLUMNS ABC PREVIEW: STORMING THE HILL The industry heads to Washington for American Boating Congress BUILDING A PROFITABLE F&I DEPARTMENT Advice from leading dealers and providers on maximizing F&I MARKET TRENDS: PONTOONS It's something old, something new as manu- facturers bring more innovation to the segment PRODUCT FOCUS: AUDIO & ENTERTAINMENT Marine audio advances to meet consumer demand FEATURES 26 30 32 42 Boating Industry INTELLIGENCE YOU CAN PROFIT FROM M A R C H 2 015 | w w w . B o a t i n g I n d u s t r y . c o m | $ 1 0 . 0 0 BUILDING A PROFITABLE F&I DEPARTMENT MARKET TRENDS: PONTOONS WEB SERVICES GUIDE 42 32 26

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