www.BoatingIndustry.com
March 2015 | Boating Industry | 5
CONTENTS
Boating Industry
FOLLOW US ON:
8| POWERBOAT SALES UP IN U.S.
FOR 2014, BUT SLIDE IN CANADA
9| INDUSTRY NEWS
Updates from Boston Whaler, West Marine,
Yamaha and more
9| HOT SPOTS
Strong fi shing boat sales in Little Rock,
Houston
10| SAME-STORE
SALES REPORT
January sales dipped 1.5 percent
10| SEARCH SCORECARD
Top viewed brands for the fourth quarter
12| KEY PERFORMANCE
INDICATORS
Benchmark your performance
against fi ve key indicators
Q&A
14| NAVICO CEO LEIF OTTOSSON, DEPUTY CEO
MARC JOURLAIT AND EXECUTIVE VICE
PRESIDENT LOUIS CHEMI
DEPARTMENTS
Launch
Product Guide
46| WEB SERVICES
A directory of companies offering web services
in the marine industry
Products & Services
48| NEW PRODUCTS FROM MALIBU, BAYLINER,
RANGER AND MORE
THIS ICON IDENTIFIES ARTICLES BASED ON
EXCLUSIVE MARKET DATA
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2015 TOP 100 DIGITAL APPLICATION
This year's online Top 100 application is now available. The easy
online process allows you to work on the application, save it and
return to it as much as needed. Applications are due June 22, but
why wait until the busy season to work on it?
Go to BoatingIndustry.com/top-100/application for more
information or to apply.
LIESTMAN: APPROACH
ATYPICAL BOAT BUYERS
In a recent blog post, managing editor Brianna Liestman
talked about her experience walking a boat show and how
some salespeople are missing an opportunity:
"So I decided to try a little experiment. I took off my
exhibitor badge and walked the fl oor, showing particular
interest in just about every pontoon I passed (the boat I use
on my family's lake). I ventured inside when allowed and sat down to read infor-
mational sheets outlining the payment plans. For the moment, I was a potential
customer who was considering adding a boat to my family's recreational activities.
Still, I wasn't approached with any more frequency. Instead, untethered sales-
people kept their heads buried in cell phones. It should be noted that this didn't
happen every time – but it happened often enough that I noticed a pattern."
Read more at BoatingIndustry.com/blogs
