MEDIA KITS

Editorial Coverage Beverage Dynamics is the largest national magazine solely devoted to the needs of the off-premise beverage alcohol retailer, whether it's the owner of a single liquor store, the general manager of a warehouse store or the buyer for a large supermarket or drug chain. As the leading magazine covering this market, and the only one with a history of industry leadership dating back to the Repeal, Beverage Dynamics is in a unique position to identify the trends and issues most important to its audience. Every issue contains "need to know" information on spirits, wine, beer, other beverages and the ins and outs of modern beverage retailing. Read by Top-level Retail Executives • Owners & Company Officers • District, Regional & National • Chain & Store Managers • Buyers & Purchasing Managers • Marketing & Merchandising Sales Managers Representing… Distributors 5.7% Chain Convenience Store (Inc. HQ) 9.4% Wholesalers/ Others Allied to the Field 1.0% About the and YOUR Potential Buyer A recent survey of Beverage Dynamics readers have the following to say about Beverage Dynamics. 93.7% say Beverage Dynamics magazine reaches the decision maker within their establishment. 89.0% used the ideas found in the articles of Beverage Dynamics. 80.0% saved the issue for future references. 96.0% read the ads in Beverage Dynamics. 90.2% say it's easier to recognize or remember a company's brand or products when they see messages in multiple media. 82.0% have purchased a product aſter seeing the ad in Beverage Dynamics. 83.0% have pass their issue of Beverage Dynamics to at least 3–4 colleagues. 91.0% state that Beverage Dynamics is very informative to their job responsibility. 91.0% say Beverage Dynamics influences them to try new products and generate ideas. Beverage Dynamics Audience: Magazine 50,050 subscribers with 19,795 digital readers and growing www.BeverageDynamics.com Mobile Site eNewsletters 61,109 montlhy page views 10,775 monthly page views 8,609 subscribers Source: July 2011 AwStats Convenience Store 14.0% Chain Drug Store (Inc. HQ) 0.6% Drug Store 0.7% Supermarket (Inc. Single, Chain & HQ) 16.4% Source: June 2011 BPA ABOUT US Wine Store/ Wine Cellar 3.8% Chain Liquor Stores (Inc. HQ) 6.7% Our readers make purchasing decisions! 85.6% Participate in decisions to buy, list or recommend acquisition of beverage alcohol products for their establishment. Liquor Store 42.5% Wine Distilled Spirits Beer Mixes Non-alcoholic Beverages Tobacco/Cigars Snack Products 0 AUDIENCE MULTIMEDIA EDIT CALENDAR RATES & SPECS 0 86.3% 85.9% 69.8% 61.0% 51.7% 30.2% 34.0% Source: July 2011 Readership Survey60 10 20 20 ONLINE 30 40 40 MOBILE 50 60 70 80 80 90 100 100 CONTACT US Reader Bev er age D ynamic s

• Cover