Vol. 1 2015

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2 0 1 5 V 1 | BULLDOG | 3 Y ou have a nice pinstripe job on your car, motorcycle and formal suit. But who would have thought of pinstriping a hard hat? Mack Trucks brought pinstriping artists to this year's World of Concrete show in Las Vegas DQGDWWHQGHHVƅRFNHGWRWKHERRWKWRZDWFKWKH artists work. Popular pinstriping artists Jeff Williams, owner of The King of Paint, and Charlie Decker, owner of the One Arm Bandit, painted customized hardhats for 170 customers and VKRZDWWHQGHHVFKRVHQWKURXJKUDIƅHGUDZLQJV "What better way to show our appreciation for Mack customers and show attendees than to provide them with a much-needed tool to help them get their job done?" says John Walsh, Mack vice president of marketing. "That's what Mack does best: offering customers the right tool RUWUXFNGHVLJQHGVSHFLƄFDOO\IRUWKHLUXQLTXH needs. It's what we call application excellence." Williams and Decker hand-painted the hats — imprinted with the Mack logo on the back — with customers' names or company names in their XQLTXHOHWWHULQJVW\OHZKLOHDGGLQJGHFRUDWLYH ƅDLUDQGƅRXULVKHV Mack Trucks offers customized, pinstriped hardhats to 170 lucky customers at the World of Concrete Show. HEADLIGHTS Worn with pride

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