Issue link: https://read.dmtmag.com/i/476554
2 | BULLDOG | 2 0 1 5 V 1 W elcome to the "new" Bulldog magazine. Like Mack Trucks, Bulldog has been around for a very long time — 2015 marks its 95th year of publication. There have been many changes during that time for the trucking industry and Mack. One reason Mack has survived and pros- pered is our ability to meet the needs of the changing market and, in many cases, to lead the transformation. That continues today with the new products and services Mack brings to market. It's also evident in this magazine. We made a decision that Bulldog — one of the most popular customer interactions Mack has — could be even more useful by bringing more of a business focus to the articles. In particu- lar, a small business focus since many of our customers are small business owners. So in this issue and in issues to come, Bulldog will provide you with information on issues affecting your business, such as how to retain drivers and how to add the latest technologies to improve your operations and increase your return on investment. The infor- mation around best practices and current industry issues will come from a variety of sources and experts. Whenever we can, we want to have other customers — your peers — passing along their hard-won expertise in these articles, so that readers get a more complete view. Bulldog's new design and size are another example of how this magazine is changing. The larger size will increase readability and allow us to include more content, while delivering a more dynamic style that is completely in sync with Mack's place in the market. Mack is moving the truck market and Bulldog UHƅHFWVWKLV Of course, we will never forget that there are many Mack fans around the world who believe our products and heritage are something special. So Bulldog will continue to include fea- tures to satisfy that appetite. Bulldog is written for the Mack cus- tomer. And while our customers' busi- nesses range from small to global, most share a family business heritage, which means a focus on service and trust. Mack also started out as a family business and we still try to maintain that close relation- ship with our customers. So welcome to the new, 95-year-old Bulldog magazine. This is your magazine and we want your input. Tell us what topics you want us to cover, especially if it is something that could move the needle for your business. Born Ready. VIEWPOINT 3XEOLVKHGVLQFHs9RO Bulldog ® is published by the Marketing Department of Mack Trucks, Inc. for Mack customers, distributors and enthusiasts. TM Trademarks of Mack Trucks, Inc. ® Registered trademarks of Mack Trucks, Inc. © 2015 Mack Trucks, Inc. Mack Canada Inc. Mack Trucks Australia Pty. Ltd. Printed in USA. © 2015 Mack Trucks, Inc. All rights reserved. Mack, Mack and the Bulldog design, Built Like A Mack Truck, Bulldog and all other marks contained herein are registered trademarks of Mack Trucks, Inc. DQGRU0DFN7UXFNV,QFDIƄOLDWHGFRPSDQLHV$OORWKHUPDUNVFRQWDLQHGKHUHLQDUHWKHSURSHUW\RIWKHLUUHVSHFWLYHRZQHUV Stephen Roy President, Mack Trucks North America Sales and Marketing