GeoWorld

by watching people interact with applications, having relatives use them, checking out leading consumer- mapping products and anything else that helped them keep their eye on the prize: communication. Just because it's acceptable and sometimes needed to have a traditional Web GIS application, it doesn't have to feel like one. Ridding the customer of the need to navigate an endless layer list, deal with cryptic tools or develop navigation confusion helps get them what they want, when they want it. Tell a Story Not every need for Web GIS is met with Dubscovery, so Dublin coupled it with "Maplications": independent applications highly focused by content or functionality. With maplications, it's all about the message—the story—and communicating it clearly to customers. Each maplication also should remain true to its pur- pose: educate and entertain. An added benefit is that maplications are developed inhouse, allowing staff to further their technical tradecraft. Dublin's goal is to replace every static map on the city Web site with some sort of maplication. Why offer a static (and often stale) map, when customer cans be greeted with a live view of data that can tell a more com- pelling story in context with the page they're viewing? Take away all extraneous data layers and function- ality, and allow the focus to be the focus; this is the difficult part. Customers—especially internal custom- ers—have a way of trying to add to, and potentially detract from, the story by asking "What if I want to …" Again, new ways to communicate with customers had to be learned. A maplication that illustrates this strategy is the "Special Area Plan Viewer" created to communicate a specific portion of Dublin's Community Plan (maps.dublin. oh.us/cp/areaplans). By focusing on the beautiful, hand- drawn renderings of the special-area plans, customers can view Dublin's vision for tomorrow. Offering only a couple of tools to aid in navigation and using pop-up information bubbles filled with rich information or images allows for full immersion into the story. Be Willing to Share and Learn Share data, code and knowledge. After all, the best way to develop new applications is to beg, borrow and steal, so you might as well get your karma going in the right direction. Dublin found that this also is the best way to learn from others. The city made extensive use of user forums and local peers to help accomplish things that never could've been accomplished otherwise. In turn, it tried to provide the same by being willing to share code and ideas with anyone who would listen. Government Special Issue lAs part of Dublin's Community Plan, staff provided a way for customers to see future designs overlain with the current built form. Outside Help as Part of Your Team Dublin's staff learned more when it was invested with more than simply budget dollars. Another advantage is that there's never the feeling that the project slipped away into the abyss, only to return as something differ- ent than what was expected. But for everything Dublin GIS learned, there's an indefinite number of questions. What is Web GIS in 10 years? What type of hardware convergence will affect the industry? Will everything be some version of augmented reality? Will everyone be using Google Maps? Will anyone actually look at any of Dublin's GIS Web sites? Brandon B. Brown is GIS administrator, city of Dublin, Ohio; e-mail: BBrown@dublin.oh.us. 1. Publication Title: GeoWorld 2. Publication No.: 234-15 3. Filing Date: September 26, 2011 4. Monthly except – January, Febuary, March and April 5. Number of issues published annually: 8 6. Annual subscription price: Free to qualified subscribers. 7. Complete mailing address of known office of publication: 1030 W. Higgins Road, Suite 230, Park Ridge, IL 60068 8. Complete mailing address of headquarters or general business office of publisher: 1030 W. Higgins Road, Suite 230, Park Ridge, IL 60068 9. Full names and complete mailing addresses of publisher, editor and managing editor: Jo Treadwell, Vice President and Group Publisher 1030 W. Higgins Road, Suite 230, Park Ridge, IL 60068 Todd Danielson, Editor 1030 W. Higgins Road, Suite 230, Park Ridge, IL 60068 10. Owner: Bev-Al Communications 500 S. Palm Canyon Dr, Ste 218, Palm Springs CA 92264 11. Known bondholders, mortgagees and other security holders owning or holding one percent or more of total amount of bonds, mortgages or other securities: None 12. Has Not Changed During the Preceding 12 Months Statement of Ownership, Management and Circulation 13. Publication: GeoWorld 14. Issue date for circulation data: September 2011 15. Extent and nature of circulation: Average no. of copies each issue during preceding 12 months No. of copies of single issue published nearest to filing date a. Total no. of copies (net press run) 1,376 b. (1) Outside County Individual Paid/Requested Mail Subscriptions Stated on PS Form 3541 1,069 500 401 2. In-County Copies Requested by Employers for Distribution to Employees by Name or Position Stated on PS Form 3541 — — 3. Sales through dealers and carriers, street vendors, counter sales and other paid or Requested discribution Outside of USPS — 4. Requested copies Distributed by Other Mail classes through the USPS — — c. Total Paid and/or Requested Circulation 1,069 — 401 4. Nonrequested Copies Distributed Outside the Mail 119 e. Total Nonrequested distribution 211 f. Total distribution g. Copies not distributed 96 h. Total 1,280 1,376 i. Percent paid and/or requested circulation 83.51% d. Nonrequested distribution by 1. Outside County Nonrequested Copies Stated on PS Form 3541 92 2. In County Nonrequested Copies Stated on PS Form 3541 — 3. Nonrequested Copies Distribuited Through the USPS by Other Classes of Mail — 25 — — — 25 426 74 500 94.13% 16. Publication of Statement of Ownership for Requester Publication is required and will be printed in the November 2011 issue of this publication. 17. I certify that all information furnished on this form is true and complete. Signed: JM Juda-Prainito, VP Audience Development September 27, 2011 NO VEMBER 2O11 / WWW . GEOPLA CE .C OM 29

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