4 Beverage Dynamics • March/April 2015
www.beveragedynamics.com
Volume 127, No. 2 • March/April 2015
Beverage Dynamics (USPS-505-810) (ISSN-1523-0392) is published six times per year (January/February, March/April, May/
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Beverage Dynamics, Cheers, StateWays, Wine & Spirits Industry Marketing, Liquor Handbook, Wine
Handbook, Beer Handbook, Handbook Advance, and Licensed Beverage Fact Book.
62
TRAINING AN EXPERT
SALES TEAM
How to educate curious consumers
about Scotch.
By Robert Plotkin
66
HOMETOWN BREWS
Selling local beers.
By Julie Johnson
69
WINES FOR A
NEW GENERATION
Selling Wine to Millennials.
By Alia Akkam
72
SECURING YOUR ASSETS
Are you up to date on the latest security
technology, procedures and trends?
By Maura Keller
75
RETAILER WINE SELECTIONS
The Beverage Dynamics National Retailer Wine
Panel recommends a lineup of top quality/value
sauvignon blancs.
Departments
6 Editor's Note
8 Retail Education
10 Retail Service
12 FYI
14 Trip Report
15 Trendspotting
18 Brand Spotlight
19 Spotlight Q&A — Thatchers
22 Spotlight Q&A — Diageo
79 On The Shelf
MIDWEST
(IL, IN, IA, KS, KY, MI, MN,
MO, NE, ND, OH, SD, TN, WI)
Bruce Kostic
Tel: 203-855-8499, ext. 215
bkostic@specialtyim.com
EAST, WEST & INT'L
(AK, AZ, CA, CO, CT, DE, HI,
ID, MA, ME, MT, NH, NM,
OR, RI, UT, VT, WA, WY,
Canada and International)
Mark Marcon
mmarcon@specialtyim.com
Cell: 248-761-6231
Offi ce: 519-972-5159
Fax: 519-250-5169
SOUTHERN AND
METRO NY
(AL, AR, DC, FL, GA, LA,
MD, MS, NC, NJ, NY, OK,
PA, SC, TN, TX, VA, WV)
Debbie Rittenberg
drittenberg@specialtyim.com
Tel. & Fax: 215-860-0306
LIST RENTAL AND
REPRINTS
Debra Welter
dwelter@specialtyim.com
Tel: 847-720-5614
Fax: 847-720-5601
REGIONAL SALES OFFICES
PG. 28
PG. 15 PG. 62
PG. 69
