Cultured Magazine

December 2011

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Page 25 of 115

A New Direction Marianne Goebl gives us a preview of her first Design Miami/ edition in her newly adopted home. BY TALI JAFFE Marianne Goebl What part of your role as director are you enjoying most? Design Miami/ being a true forum for collectible design, which involves the major voices of this field, I enjoy the ongoing dialogue with all the great protagonists—de- signers, patrons, gallerists, curators, critics and other enthusiasts—who are actively creating and fostering design. There are some first-timers at this edition; can you tell us a bit about these galleries. We are excited welcome a great group of first time partici- pants who will enrich the fair's offering with their very distinct programs. Pierre Marie Giraud from Brussels specializes in contemporary decorative arts and represents designers working with ceramics, glass and silver. Mark McDonald from Hudson, a renowned specialist for Mid-Century Modern, showcases furniture and jewelry from this period. Maria Wettergren, based in Paris, is dedicated to commissioning work from contemporary Scandina- vian designers. Didier Ltd from London brings an outstanding selection of artists' jewelry. And Modernity from Stockholm dedicates a solo show to Hong Kong based designer Michael Young. The Design On/Site program fea- tures first-time participants Established&Sons from London with a solo show on BarberOsgerby, as well as our first African exhibitor, Southern Guild from South Africa, with a focus on Gregor Jenkin. Are there any new elements being introduced at this edition? First of all, the galleries will present outstanding new work, both contemporary pieces especially commissioned for the fair and rare historic work, which has not been shown in a commercial context. Our partners have also developed striking new projects for the fair: Audi showcases the electronic concept car A2 in an interactive LED installation by Danish architects BIG. Fendi com- missioned the Design Performance project "Craft Alchemy" by Elisa Strozyk and Sebastian Need, and also hosts for the first time a bespoke Collectors Lounge conceived by these designers. And Swarovski premieres an innovat- ice large-scale architectural environment by Erwin Redl. The Designer of the Year 2011, architect David Adjaye, was commissioned to create a site-specific installation, the pavilion Genesis, which he describes as a "giant architectural piece of furniture." The pavilion will allow the fair's visitors to engage with David Adjaye's work and find a moment of respite during the busy week. This year, Design Miami's satellite exhibitions reach out across the city. 24 CULTURED The Miami Design District pays tribute to utopian architect and designer Richard Buckminster Fuller, showcasing a historical Fly's Eye Dome from the 1970s alongside Lord Norman Foster's reconstruction of Buckminster Fuller's Dymaxion car and the exhibition "Architecting the Future," curated by Lady Elena Foster. And Elle Decor invited 10 talented designers to create an inspiring showhouse at Paramount Bay. Tell us about some of the emerging designers represented at this edition of the fair. There is new work by emerging designers to be discovered with a number of galleries: The stunning "Citylight Chandelier," made of over 130 bronze lights, by the young Dutch designer Frederik Molenschot at Carpen- ters Workshop Gallery; Tom Price's Meltdown series, constructed from ma- nipulation of polypropolene tubing, at Industry Gallery; contemporary jewelry and silver objects from Beatrice Brovia, Nicolas Chend and StudyOPortable at Caroline Van Hoek; and Dutch designer Christien Meindertsma's series of oak wood furniture at Priveekollektie, to name but a few. There are a handful of galleries featuring jewelry this year. What do you think is significant about this design form? We are pleased to reinforce at Design Miami/ a dimension of design that has gone relatively undiscussed in the course of design history: artists' and designers' jewelry. With four galleries representing a large spectrum of historic and contemporary jewelry, we will explore the idea of the "wearable sculpture" and discover how varied the creative expression in this field can be. Do you think the increase in the number of design fairs on the annual cir- cuit speaks to the growth of this market? The market for collectible design is still relatively young and the increasing offer in this field certainly coin- cides with a growing number of design collectors. Art Basel Miami Beach is celebrating its 10th anniversary this year. Any thoughts on what Design Miami/ will look like when it hits that bench- mark in 2014? Design Miami/ is the only fair that takes its visitors on a journey throughout the entire design history. It is the place to discover, discuss and purchase the best collectible design of the 20th and 21st century—from rare historic gems to the latest experiments from the design laboratories of today. In 2014, Design Miami/ will look as fresh as today, will have grown organically and will certainly come up with some anniver- sary surprises.

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