Stateways

StateWays - March/April 2015

StateWays is the only magazine exclusively covering the control state system within the beverage alcohol industry, with annual updates from liquor control commissions and alcohol control boards and yearly fiscal reporting from control jurisdictions

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StateWays ■ www.stateways.com ■ March/April 2015 18 "Current economic factors like lower gas prices are expected to bring people back to the on-premise," he says. "Also, many suppli- ers have recently invested in the off-premise, which was quicker to return to pre-recessionary levels. So both the on- and off-premise are primed for increased consumer demand." American Whiskey Takes the Lead on Innovation It's no surprise that so many American Whiskeys (especially Bourbons) won Growth Brand Awards this year – consumers have driven a whiskey revival in the U.S., leading to production, aging and fl avor innovation from whiskey suppliers. "As the world's number one Bourbon, we're honored to be named a Growth Brand and continue to deliver strong growth across our portfolio through our fl avored offerings, premium expressions and Jim Beam White Label, which continues to gain momentum," says Vanessa Jenkins, Senior Director of U.S. Bourbon for Beam Suntory. Last year Beam unveiled its "Make History" campaign, the fi rst global marketing campaign in the company's 220-year history, and also began a partnership with Mila Kunis. The company also introduced a variety of new products to the Jim Beam line, including Single Barrel, Signature Craft, Harvest Bourbon Collection and Kentucky Fire. In the coming year, the brand will feature another Signa- ture Craft expression and the fi nal four batches of the Harvest Bourbon Collection. As a response to feedback from mixol- ogists, the brand also recently introduced Jim Beam Bonded and Jim Beam Rye. Evan Williams has also seen recent success with line exten- sions. The brand's Flavor Reserves include honey, cinnamon, (Thousands of 9-liter cases) '13/'14 Brand Supplier 2011 2012 2013 2014p % Chg New Amsterdam Vodka E & J Gallo Winery 300 1,130 1,978 2,480 25.4% Jack Daniel's Tennessee Honey Brown-Forman Beverages 320 487 609 670 10.0% Ole Smoky Ole Smoky Distillery 28 85 225 330 46.7% BuzzBallz BuzzBallz LLC -- 67 138 277 ++% Zarco Proximo Spirits 50 125 140 230 64.3% Jim Beam Devil's Cut Beam Inc. 55 77 110 123 11.8% Shellback E & J Gallo Winery -- 55 75 120 60.0% Bird Dog Western Spirits 12 21 62 115 85.5% Olmeca Altos Pernod Ricard USA 2 2 28 76 ++% Blackheart Premium Spiced Heaven Hill Brands 40 55 65 75 15.4% Twenty Grand Western Spirits -- 3 54 75 38.9% Firefl y Moonshine Sazerac -- -- 35 70 ++% Angel's Envy Louisville Distilling Co. LLC 8 22 42 64 52.4% Blue Chair Bay Fishbowl Spirits -- -- 36 57 58.3% Ron Barcelo Shaw-Ross Int'l Importers -- 18 34 55 61.8% Tippy Cow Midwest Custom Bottling, Inc. -- -- -- 52 --% D'Usse Bacardi USA -- 2 17 49 ++% Cinerator Heaven Hill Brands -- -- -- 49 --% SinFire Hood River Distillers -- 17 36 49 36.1% Viniq E & J Gallo Winery -- -- -- 48 --% 2 Gingers Beam Inc. -- 4 30 47 56.7% Casamigos Tequila Sidney Frank Importing -- -- 17 38 ++% Roca Patron The Patron Spirits Company -- -- -- 36 --% Christian Brothers Flavors Heaven Hill Brands -- -- -- 32 --% Larceny Heaven Hill Brands -- -- -- 30 --% Revel Stoke Phillips Distilling 14 20 23 30 30.4% Devotion Devotion Spirits Inc 7 12 21 29 38.1% Piehole Diageo -- -- -- 27 --% Old Mexico MS Walker Inc. 12 16 20 26 30.0% Ménage à Trois Vodka Trinchero Family Estates -- -- -- 22 --% Triple Crown McCormick Distilling -- -- 2 21 ++% Monkey Shoulder William Grant & Sons -- 2 9 20 ++% (p) Preliminary. (++%) Greater than 100%. Source: The Beverage Information Group Handbooks & Directories. To learn more go to www.bevinfostore.com. RISING STARS: DISTILLED SPIRITS The brand must be less than fi ve full years of age, and exhibited notable growth over the past few years, with a minimum of 20,000 9-liter cases. 2015 GROWTH BRAND AWARDS – SPIRITS

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