The Beverage Alcohol Merchandising Magazine for Control States
Volume 45, No. 2 March/April 2015
15
A WINNING
FORMULA
The 2015 Growth Brand Award
winners for wine and spirits.
By Jeremy Nedelka
& Kyle Swartz
29
ONLINE
LICENSING AND
TRAINING
Control states embrace modern
procedures.
By Melissa Niksic
3
StateWays n www.stateways.com n March/April 2015
StateWays® (ISSN 0279-2133) is published six times per year (January/
February, March/April, May/June, July/August, September/October, November/
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COMING NEXT ISSUE
• Incoming NABCA
Chairman Profile
• Store Layout
& Design
• Tequila
PAGE 32
DEPARTMENTS
Editor's Note .......................4
FYI .....................................8
Spotlight Q&A: Thatchers ....9
Trendspotting .................. 12
Spotlight Q&A: Diageo ... 14
On the Shelf ................... 48
PAGE 36
StateWays
®
StateWays
32
FLAVOR-PHILES
Consumers embrace flavored vodka
even as the category has slowed.
By Thomas Henry Strenk
36
TRAINING
AN EXPERT
SALES TEAM
How to educate curious
consumers about Scotch.
By Robert Plotkin
40
CORDIAL
VOLATILITY
The sweet category is undergoing
a sea change.
By Jack Robertiello
44
RETAILER WINE
SELECTIONS
This issue, the national panel rates
and reviews Sauvignon Blanc wines.
PAGE 40
