Issue link: https://read.dmtmag.com/i/491371
18 STiR tea & coffee industry international Coffee Report Jenny Neill Slow Food Calendar The 2015 Lavazza Calendar was produced in collaboration with Slow Food, featuring photographs by Steve McCurry and creative direction by Armando Testa. A photographic journey through the stories of everyday heroism, the women and men portrayed in The Earth Defenders calendar defend their land and their projects in Africa with courage and devotion. McCurry says, "We wanted to portray the devotion of these people defending their own food communities and ensuring their unique traditions do not disappear. The idea of protecting them is the inspiration behind this calendar." Proceeds from sales of this limited edition calendar will be donated entirely to the Slow Food project, which aims to create 10,000 food gardens in African schools and villages by the end of 2016. "Defending products, quality, and sustainable development," comments Francesca Lavazza, the company's corporate image director, "are the values of which our partnership with Slow Food has been built since the very first Salone del Gusto in 1996." Learn more: http://calendar2015. lavazza.com/ the world, while also supporting creative artists in coffee-producing countries with an opportunity to have their work seen by millions of people. "The coffee cup is not just a cup for illy—it continues to be a canvas for creative ideas and a medium to commu- nicate coffee culture and the beauty that surrounds us daily," said Carlo Bach, illy's global artistic director. The works of creative artists from emerging regions including coffee-pro- ducing countries ranging from Ethiopia and Honduras to Costa Rica, Guatemala, and others were selected for the collection. The cups will serve as "World's Fair" collector memorabilia for the 2015 World's Fair, which will take place in Milan, Italy from May through October. Learn more: www.illy.com merely represent having summited a foothill given that about half of the world's coffee production is purchased by a small number of companies. Fairtrade International is shifting as the organization looks ahead to the next 25 years. Perhaps the most significant "innovation" is that producers now represent half of the ownership of the organization. Already, new projects to help farmers adapt to climate change are underway as are shifts in standards for farm workers. Learn more: www.fairtrade.net Limited Edition Illy Cups In September, a limited-edition cup collection went on sale in the U.S. Its purpose is to relay a message about coffee-growing communities and sustainable coffee production around Fairtrade in the Next 25 Years The title of a recent post by Harriet Lamb, chief executive of Fairtrade International, set the tone for a shift in direction. She opens with a quote from Oscar Wilde in "Dangerous Ideas Wanted" and quickly pivots to recapping the history of coffee price volatility. Lamb wrote, "When the Interna- tional Coffee Agreement collapsed in 1989, prices went into wild fluctuations with terrible falls 'to hell and back' leaving farmers with prices so low, it wasn't even worth picking the coffee berries." Then, using a difficult climb up a mountain as a metaphor, Lamb cites some of Fairtrade International's success, including that more than 1.4 million farmers now participate in fair trade. As she notes, such milestones Magda Reza, coffee producer and "promotore" at APANS (Asociacion de Productores Agrarios de Naylamp de Sonomoro) Photo by Santiago Engelhardt. Courtesty of Fairtrade International. Gladden Joins Mondelez Brian Gladden, 49, joined Mondelez International as executive v.p. and c.f.o. in December. David Brearton, who previously held that role, will assume a new one that focuses primarily on the establishment and launch of the joint venture with D.E Master Blenders 1753 to form Jacobs Douwe Egberts. Gladden's first day at Mondelez International was Oct. 13. The Jacobs Douwe Egberts venture is expected to close in 2015 and will create a pure-play coffee company with more than $7 billion in revenue. Both Gladden and Brearton will report to Mondelez International chairman and c.e.o. Irene Rosenfeld. "Adding Brian to our leadership team will accelerate our progress in becoming the best snacking company in the world," said Rosenfeld. "Brian has a proven track record in financial and operating discipline, aggressive cost management to expand margins and fund growth, and building and leading a global business services operation. This Brian Gladden, new executive vice president and chief financial officer for Mondelez International