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December 2011
Features Departments Design on a dime
Great interiors don't need to bust your budget
Learning your place
Th e best location for a coff eehouse depends in large part on what kind of shop it will be—and what kind of people will visit
Window to success
Drive-thru service can boost business— if it's properly matched to the location and shop concept
Sweet swigs
Sugary drinks, both hot and cold, are a great way to get in touch with your customers' indulgent sides
The sweet spot
Consumers who want to avoid sugar have a bigger than ever selection of artifi cial sweeteners
Architecture that dazzles 29 Coff eehouse owners across the country know great design adds atmosphere and keeps customers coming back
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Editor's Insight Brew News Calendar
Jack's Blend
Buyer's Boutique Advertiser Index Secrets
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Volume 18 Number 12
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COVER: Bitter + Sweet, Cupertino, Calif. Photo courtesy of Café Design & Architecture
December 2011 • www.specialty-coffee.com | 3
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