Good Fruit Grower

May 15

Issue link:

Contents of this Issue


Page 45 of 55

46 MAY 15, 2015 GOOD FRUIT GROWER C herry growers in British Columbia, Canada, are looking to exports as they juggle growing produc- tion, narrowing margins, and attractive market opportunities in Asia. Growers harvested almost 15,500 tons of sweet cherries in 2014, the greatest volume since the record 15,668- ton harvest of 2009. While prices held up at Can.$1.48 a pound, they were still below the five-year average of $1.52 a pound while production, harvesting, and other costs ate away at margins. (At the current exchange rate, one Canadian dollar is worth 80 U.S. cents.) Still, growers such as Sukhpal Bal were busy this spring planting new acreage, confident that markets in China—where Canada recently secured market access for its cherries—will help keep Okanagan orchards viable. Bal added 40 acres to his Kelowna-area orchard this spring, which now totals 90 planted acres. "We're very confident because of the requests we keep on getting for fruit, and it really all ties in with this China agreement," said Bal, chair of the B.C. Cherry Association. "That's a very positive thing for the grower…and I expect with the new replant program that we just got from the government that you may see some people shifting towards cherries or giving cherries a try because of the market demand." Sweetheart, Staccato, and Sentennial are the favored varieties for replanting, because they're later-season varieties that follow in the wake of the earlier varieties that the rest of the Northwest produces. By focusing on export markets, the industry has hoped to offset competition at home from Washington State, the target of dumping concerns in the mid-2000s. "We're needing those returns from the export markets to really justify growing cherries," Bal said. "A lot of operations wouldn't be able to sustain themselves by selling to the local grocery store because you have so much fruit coming in from Washington or other places. When you look at the numbers, we have to go to that export market to get the highest return for our product." Shipments of cherries sized 32 mm (8-1/2 row) and larger to China garner growers $3.50 to $4 per pound, or as much as the average cherry fetches at domestic markets after everyone's added their markup. Returns from the domestic market are simply not enough to cover land costs, which can run as much as $100,000 an acre, let alone piece rates for harvesters and the cost of coddling cherries to maturity against weather, pests, and diseases. Exports BENEFIT B.C. cherry growers Cherries Growers are feeling positive as export opportunities ease margin woes. by Peter Mitham Tips for exporters K nowing how to prepare cherries for export is one thing; knowing how to prepare them for arrival is another. Speaking to fruit growers at the Pacific Agriculture Show in Abbotsford this past January, Andre Bailey of Global Fruit Brokers Ltd. in Creston, British Columbia, Canada, empha- sized the need to understand their product from the buyer's perspective. "Chinese markets absolutely will pay a premium for premium product," Bailey said, while cautioning: "There is no market that demands perfection like China does." This means cherries should arrive overseas—typically in Hong Kong—in pristine condition because the cold chain in China, while improving, is quite unlike what growers can count on in North America. This can damage fruit, damage that will be pinned on the exporter rather than the handlers in China. "A good arrival can become a bad arrival in Hong Kong in no time at all," Bailey warned. "A bad arrival will kill your brand in China." To address the risks, Bailey encour- aged growers to develop a solid plan, have a backup plan in the event trouble arises, and purchase container insurance to protect against losses. Container insurance is absolutely worth every penny, Bailey said, and a cost of doing business in one of the brightest export markets growers have today. Cherries and other fruit are popu- lar gifts during China's Mid-Autumn Festival, but fresh fruit is also a staple of daily life. "China is kind of the granddaddy of a market in terms of the ability to take a lot of product," said David Geen of Coral Beach Farms Ltd. in an interview just before last year's autumn festival. "Chinese culture is very much built on having year-round availability of fruit. In our window, particularly the latter part of August and into September, there's not a lot of fruit." —P. Mitham "Chinese markets absolutely will pay a premium for premium product. There is no market that demands perfection like China does." —Andre Bailey

Articles in this issue

Links on this page

Archives of this issue

view archives of Good Fruit Grower - May 15