STiR coffee and tea magazine

Volume 4, Number 3

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24 STiR tea & coffee industry international / Issue 3, 2015 (June/July) company, helped create the personalized experience designed to "… surprise and delight each guest," according to the company. "The mobile app has been a long-time coming, and we're thrilled to introduce a technology solution that enhances our guests' experience," said Michele Vig, s.v.p. of marketing and product. "We focused on providing functionality that matters to our guests like mobile pay and perks account management, and added fun elements to surprise and delight." Some customers complained on Twitter about having issues downloading and installing the app, while others experienced glitches accessing their accounts. The company plans to release updates to the app later in the year. The app is available on iOS and Android. Learn more: http://m. cariboucoffee.com/mobileapp Keurig Partners with Reily The French Market and New England coffee brands along with Luzianne iced teas will be packed in Keurig Green Mountain capsules following an agree- ment with Reily Foods of New Orleans. "Consumers consistently choose the Keurig brewing system for its quality, simplicity, and its unsurpassed 400 varieties from 60 brands," said Keurig's John Whoriskey, president, US sales. "We look forward to having our brands of coffee and tea more broadly available to users of Keurig's brewing systems," said David Darragh, president and c.e.o. of Reily Foods. The companies plan to launch the new, licensed K-Cups in the fall of this year. Photo courtesy Ingenium ru PERU Rust recovery in Peru A positive report on Peru This Week appeared in April about the effort there to recover from the latest coffee leaf rust epidemic. The story describes the losses in the 2013/14 harvest as having "devastated large stretches of crops" but points out that nearly 4 million quintals of coffee (183,600 metric tons) were produced despite the fungal damage. Estimates for production in the coming harvest suggest coffee produc- tion could be from 20-28% higher than in the previous year. Work to renew farms will continue under the National Plan for Coffee Plantations Renewal which has already renovated more than 20,000 hectares. Photo Credit: John Serrao Peru's agriculture minister, Juan Manuel Benites Ramos, toured the United States in April to promote trade with Peru with meetings at the Specialty Coffee Association of America conven- tion in Seattle, Wash., and a joint briefing with the US Department of Agriculture in Washington, D.C. RUSSIA Russian Federation joins ICO In April, Robério Oliveira Silva, execu- tive director of the International Coffee Organization (ICO), announced that the Russian Federation has completed membership procedures for the ICO under the International Coffee Agree- ment 2007. Russia is the seventh importing member of the ICO joining the European Union, Norway, Switzer- land, Tunisia, Turkey, and the United States in that category. "The Russian Federation has been an official observer of the ICO's meetings for several years and I have personally been engaged in talks with senior officials regarding its accession," Silva said. "As one of the top coffee consum- ing countries in the world, we believe the Russian Federation is well positioned to work with ICO members on the promotion of the coffee sector world- wide and to tackle the challenges we face. I am delighted to welcome the Russian Federation as our newest member." UNITED STATES Tastify Sustainable Harvest has introduced a new cupping application that provides a visual representation of coffee's flavor. The depiction of a coffee flavor wheel, spider graph, and word cloud in three languages was a big hit at this year's Specialty Coffee Association of America (SCAA) event where Tastify was awarded first place in the best new products open category. The app runs on mobile or desktop. "It is a collaborative, paperless app that is the future of coffee communica- tion," according to developers. Luiz Rodrigues, owner of Fazenda California coffee in Brazil, writes that with "Tastify we can calibrate on much more than cupping scores. Using the latest technology, this spectacular tool allows us to describe and share our coffee profiles, transforming numbers and sensations into images... thanks for bringing coffee quality control into the 21st century." The basic app costs $9.99 per month with a 30-day free trial. Multiple licenses that allow users to create individual accounts and offer access to API system integration are available. Learn more: www.tastify.com Caribou Coffee App Fans of Caribou Coffee can now pay for coffee via the company's new app. Loyalty program members can also expect "surprises" based on guest preferences and behaviors. Modern Climate, another Minnesota-based Moscow Tastify generates digital flavor

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