Issue link: https://read.dmtmag.com/i/520302
STiR tea & coffee industry international 49 Photo by Anders Valde Norway, joining the ranks of a handful of other roasters in Norway. According to the Euromonitor International report: Hot Drinks in Norway, the popularity of these micro roasters is evidence of an increased demand for limited edition coffee, fair trade certi- fied, organic, and high-quality coffee beans. Norwegian consumers want an experience or "added value" in their hot beverage and the specialty coffee industry is responding. Today, Wendelboe explains that 50% of the coffee ordered in his café is black, light roasted and prepared with an Aeropress, with another 10-20% traditional espresso. Summer brings with it the demand for iced coffee, brewed hot and then chilled, and at Tim Wendelboe's it is served elegantly in a wine glass rimmed with sugar. Swedes awakens to specialty coffee Just over 100 kilometers away is Sweden, a country entranced with specialty coffee. With an 81% retail value share of all hot drinks in 2014, according to Euromonitor International, coffee is a Swedish staple. An affinity for good coffee can be traced to the closing days of the Second World War, according to Erik Rosendahl, founder of Stockholm's Drop Coffee. During this time, the coffee industry became divided, with some regions reverting to coffee blended with robusta and lower quality arabica in or- der to make coffee affordable. Sweden emerged from the war with a stable economy. Compared to the rest of Europe the quality of the coffee was fairly high. The result is a market with a discerning palate for very high quality, dark roasted coffee. Cappuccino art is in vogue. GOTHENBURG, Sweden The Nordic edition of the annual World of Coffee, June 16-18, brings together thou- sands of coffee professionals for three days of non-stop activities including a seaside Midsummer's Eve party. "As the premier specialty coffee event, there is so much for the coffee community to enjoy," said David Veal, executive director of the Specialty Coffee Association of Europe. "Over the last few years the show has grown in stature and size, consistently bringing to- gether more than 5,000 visitors, 200 exhibi- tors, and 1,000 competitors," said Veal. "Gothenburg is at the heart of the world's biggest coffee consumer market, and at the center of Europe's Nordic region. It's not just beautiful, it's a vibrant, trendy city, full of life and culture, and its specialty coffee market is ever-increasing, appealing to older and younger audiences alike," he said. The first Re:co (Regarding: coffee) sum- mit, hosted by Probat, begins a day prior to the event and will focus on sustainability, business, and politics. "It's a gathering of the greatest minds and most influential thinkers in the coffee industry. It is an ongoing con- versation; a community of thought leaders who gravitate toward possibilities that seek to ensure a better industry and product," ac- cording to James Hoffmann a World Barista Champion and co-owner of Square Mile Cof- fee Roasters, London. Attendees can sign up for an education- al program including extensive workshops and seminars during the show. The event brings together five interna- tional coffee competitions including the World Cup Tasters Championship, the World Cof- fee Roasters Championship, the World Latte Art Championship, the World Coffee in Good Spirits Championship, and the World Brew- ers Cup. A Nordic Market will showcase food and beverage producers from the area and the show floor will feature new products and a "New Trends Zone." The SCAE Excellence Awards recognize a Young Entrepreneur, Passionate Educa- tor, champion of sustainability, recognition for innovation and the Lifetime Achieve- ment Award. To register visit: http://www. worldofcoffee-nordic.com Wendelboe cups frequently. Da Matteo barista Anna Bjureblad brewing pour over at the Magasinsgatan café. Photo by Björn Samsioe Photo by Anders Valde