www.BoatingIndustry.com
July 2015 | Boating Industry | 3
CONTENTS
Boating Industry
18
At The Helm
6| GO WHERE YOUR CUSTOMERS ARE
EDITORIAL COLUMNS
DIGITAL
FITNESS PLAN
43 ways to jump start your
digital marketing success
THE FUEL FUTURE
Finding alternative fuels that work for boating
MARKET TRENDS:
FRESHWATER FISHING
Family, outboard trends favor fi shing boats
MARKET FOCUS:
FUELS & ADDITIVES
Manufacturers create products and standards
for fuel additives
FEATURES
30
34
42
42
34
Volume 78 | Number 6
9
STEPS
6
STRATEGIES
5
WAYS
6
METHODS
12
TIPS
5
REASONS
Boating
Industry
INTELLIGENCE
YOU
CAN
PROFIT
FROM
J
U
L
Y
2
015
|
w
w
w
.
B
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a
t
i
n
g
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n
d
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s
t
r
y
.
c
o
m
|
$
1
0
.
0
0
EXCLUSIVE:
ETHANOL
RESEARCH
MARKET
TRENDS:
FRESHWATER
FISHING
SOFTWARE
GUIDE
DIGITAL
FITNESS
PLAN
43
ways
to
jump
start
your
digital
marketing
success.
67%
OF BOATING INDUSTRY
READERS SAID THEY
PLANNED TO USE MORE
EMAIL MARKETING IN 2015
— BOATING INDUSTRY SURVEY
30