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Q&A
Managing
motivation
A conversation
with David
Wilkinson, senior
vice president of
operations for
Cardinal
D
avid Wilkinson
brings more than
23 years of
logistics,
transportation and home
delivery experience to
Cardinal, one of the
industry's most respected
integrated logistics and
transportation providers.
Wilkinson joined the
Cardinal team in July 1998
and currently serves as
senior vice president of
operations. In this role he is
responsible for all
operations in the Eastern
region of the United States,
which includes the
Southern, Mid-Atlantic and
New England markets.
Wilkinson took time to talk
to Bulldog about how he
motivates employees in an
industry plagued with driver
shortage and churn.
By Carolyn Magner Mason
