Issue link: https://read.dmtmag.com/i/540088
2 | BULLDOG | 2 0 1 5 V 2 2 | BULLDOG | 2 0 1 5 V 2 O perating a successful small business is never an easy or sim- ple thing, but the pace of change in today's world makes it even more chal- lenging. And, of course, managing a business that includes trucks has its own set of unique challenges. That's why Mack is so focused on being the best partner for your business, especially your small business. Mack has made big investments over the last few years in terms of people, systems, facilities and programs to support our customers over the entire life cycle of their Mack ® trucks. You read about some of these investments in the last issue of Bulldog: Mack's Uptime Center, OneCall ® roadside assistance, the GuardDog ® Connect telematics platform and ASIST fl eet management systems. These maximize vehicle uptime, mini- mize downtime and keep fl eets of all sizes running smoothly. But it goes beyond that, with parts distribution, technical support, expert spec'ing and our expanding partnered services offer- ings for fl eet management. We haven't neglected investments in our products, as the launch of the new Mack LR model clearly shows in this issue. The LR model is, quite frankly, head and shoulders above everything else available in the refuse market. When you consider that in the fi rst six months of 2015 Mack launched this ground-breaking new truck, plus the energy-saving 6x2 liftable pusher axle and the unrivalled mDRIVE™ HD auto- mated manual transmission for voca- tional use, there is no doubt about our commitment to customers. Mack's dealers have made their own large investments in facilities and peo- ple, enabling them to provide industry- leading support wherever you operate. We don't intend to sell you a truck and walk away until you need a new truck. Mack intends to be your business consultant. This issue of Bulldog continues to provide useful information for your business, starting with our cover story about how to build a cul- ture of safety in your company. We make and sell trucks with advanced safety technolo- gies, based on our centu- ry-plus experience engineering trucks for the most rugged applications. But Mack's experience with vehicles teaches us how much more important the human and organizational aspects are to safety. This article presents expert insight from some of our cus- tomers who have established nota- ble safety cultures. Also in this issue are tips from a leading trucking company execu- tive about how to keep employees motivated, a roundup of useful ideas to leverage social media for your business, the winners of the fi rst Mack Masters competition and the launch of the new Mack LR model. That's a lot. But it's also what you should expect from a partner. Born Ready. VIEWPOINT Published since 1920 • Vol. 2, 2015 Bulldog ® is published by the Marketing Department of Mack Trucks, Inc. for Mack customers, distributors and enthusiasts. TM Trademarks of Mack Trucks, Inc. ® Registered trademarks of Mack Trucks, Inc. © 2015 Mack Trucks, Inc. Mack Canada Inc. Mack Trucks Australia Pty. Ltd. Printed in USA. © 2015 Mack Trucks, Inc. All rights reserved. Mack, Mack and the Bulldog design, Built Like A Mack Truck, Bulldog and all other marks contained herein are registered trademarks of Mack Trucks, Inc. and/or Mack Trucks, Inc. affi liated companies. All other marks contained herein are the property of their respective owners. leading support wherever you operate. We don't intend to sell you a truck and walk away until you need a new truck. Mack intends to be your business continues to provide useful information for your business, starting with our cover Mack's experience with vehicles teaches us how much more important the human and organizational aspects the human and organizational aspects are to safety. This article presents expert insight from some of our cus- tomers who have established nota- Also in this issue are tips from a leading trucking company execu- tive about how to keep employees ideas to leverage social media for your business, the winners of the fi rst Mack Masters competition and the launch of the new Mack LR model. That's a lot. But it's also what you TM Trademarks of Mack Trucks, Inc. ® Registered trademarks of Mack Trucks, Inc. © 2015 Mack Trucks, Inc. Mack Canada Inc. Mack Trucks Australia Pty. Ltd. Printed in USA. © 2015 Mack Trucks, Inc. All rights reserved. Mack, Mack and the Bulldog design, Built Like A Mack Truck, Bulldog and all other marks contained herein are registered trademarks of Mack Trucks, Inc. Stephen Roy President, Mack Trucks North America Sales and Marketing